Admixer
DECEMBER 3, 2020
Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.
Smart-Hub
MARCH 8, 2022
The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.
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Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.
Smart-Hub
OCTOBER 18, 2022
When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. This also allowed supply partners to receive an additional influx of money as they started connecting external demand through header-bidding auctions. In most cases, Prebid is used for such integrations.
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.
Automatad Inc.
FEBRUARY 9, 2023
The social giant launched its Instant Articles feature in May 2015 and courted publishers by promising them just that: More engagement with Facebook users, which leads directly to more pageviews and potentially greater ad revenue. Would you like to learn how Header Bidding can improve the monetization of your content?
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