InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

JANUARY 2, 2023

All the apps that you use on a daily basis would not be relevant without in-app advertising and ad networks. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Banner Ads.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

AUGUST 10, 2020

AdNow Review AdNow Review AdNow is an advertising network company founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, to not mention that AdNow is very popular for their native content ads ! Take a look at their audience profile! Let’s see how!

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. 1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . While helping advertisers boost their revenues, native ads also support quality journalism.

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52