Smart-Hub
DECEMBER 22, 2023
The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! billion USD in 2023 to 1,496.2
VideoWeek
MAY 5, 2023
And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. percent overall.
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Lemonads
OCTOBER 6, 2020
This “ Native Advertising ” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? That’s how native advertising is done wrong!
Monetize More
APRIL 13, 2023
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.
Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.
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