Lemonads

OCTOBER 6, 2020

This “ Native Advertising ” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? It’s all about the quality of the ad.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69