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29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! AdTech Ecosystem: What is it and Who is it For?

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34. Andrew Casale – from Casale Media to Index Exchange

Paleo AdTech

Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.

Media 52
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29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

article thumbnail

34. Andrew Casale – from Casale Media to Index Exchange

Paleo AdTech

Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.

Media 52
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The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Large scale brands like Microsoft, have publicly announced their performance accessing TripleLift’s exchange. TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale. By making it creatively simple!