Remove 2014 Remove Native Advertising Remove Rich Media Remove Video Ads
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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. Can offer animated and interactive rich media content. Cons of Interstitial Ads. In-App video advertising has been steadily gaining traction.