Best Mobile Ad Formats for Display Advertising Campaigns
MobileAds
JANUARY 20, 2021
According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. Pros of Interstitial Ads. Larger space. Broader message, exposure and memorization rate.
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