illumin
JANUARY 22, 2024
By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.
Single Grain
FEBRUARY 17, 2020
In 2014, the company leveraged a pop culture phenomenon with a slick branded video. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. 4) HootSuite Leverages Pop Culture with Game of Thrones-Themed Video.
Single Grain
DECEMBER 6, 2019
million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 26) Big Data and Deep Learning. As Bonnie D.
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