Single Grain

DECEMBER 24, 2019

In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Shipping Video Ads Retargeting 90

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Ad Beat

MARCH 6, 2024

2013: “Design Your Life”: Samsung leaned into its creative side with the Design Your Life campaign, which saw the release of a short film featuring a woman striving to reinvigorate her grandfather’s failing toyshop. Ad spend and networks Adbeat estimates show that Samsung spent a cool $152.2 million), the Google Display Network ($2.1

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

JANUARY 5, 2015

Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising. It enables creative expression without the need for complex formats like touchable or shakeable mobile ads.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . Diversity in Ad Creative Dropped in 2022. The Week For Agencies.

Media 98

Media Audience Retail Display Advertising 98

Brid.tv

NOVEMBER 25, 2022

Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. Start Monetizing.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52