InMobi

JANUARY 3, 2013

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. What all this tells us is that we are now poised to witness another change in the scenario with the emergence of mobile advertising as a significant channel for marketing activities.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Beat

JANUARY 1, 2020

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. There are several ways in which you can market your business using mobile advertising. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Automatad Inc.

JUNE 21, 2023

conversion rate boost for every 100ms reduction in LCP. BERT (2019): Understanding Language Better Google’s BERT (Bidirectional Encoder Representations from Transformers) update was a significant leap in how the search engine understood the context and relationship between words in search queries.

SEO 52

SEO Machine Learning Impressions Mobile Search 52