InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. This is why interactive, rich media creatives are on the rise. In the U.S.,

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Advertising Banner Rich Media Brand Awareness 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Keep in mind that RTB operates on a CPM basis, so your bid can even be something like $1 or $2. Why Use Real-Time Bidding?

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Demand Side Platform Ad Exchange Ad Space CPM 52

Monetize More

MAY 30, 2023

AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads. The OpenX SDK is also lightweight and optimized for mobile while still offering the capabilities of rich media ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. In addition, they have earned more than 50 local and national awards, highlighting their excellence in paid media management services. Programmatic CPM ranges from $0.5 Dive Deeper: How Remarketing Can Help Increase Conversions.

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Agency Advertising Retargeting Conversion 52