What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Keep in mind that RTB operates on a CPM basis, so your bid can even be something like $1 or $2. Why Use Real-Time Bidding?
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