Remove 2012 Remove CPC Remove CPM Remove Rich Media
article thumbnail

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. This is why interactive, rich media creatives are on the rise. In the U.S.,

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. In addition, they have earned more than 50 local and national awards, highlighting their excellence in paid media management services. Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits.

Agency 52