Remove 2012 Remove Click Through Rate Remove CPM Remove Rich Media
article thumbnail

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. This is why interactive, rich media creatives are on the rise. In the U.S.,

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%). Are you ready to get access to premium advertisers, higher rates, and specialized features? AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. Rewarded video ads get great CPM too.