2010 Audience Pop-Up 
Fuel Lines
AUGUST 2, 2013
Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! He has been actively studying Millennials since 2010.
Single Grain
JUNE 23, 2020
Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience.
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Paleo AdTech
DECEMBER 10, 2023
” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. At the end of 2009, Comscore ranked Interclick as the #10 ad network by size, with a monthly audience of about 150 million uniques and a YoY growth rate of 9%.
Paleo AdTech
MARCH 22, 2022
The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).
MNTN
SEPTEMBER 15, 2022
This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”.
MNTN
SEPTEMBER 16, 2022
This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”.
Smart-Hub
DECEMBER 22, 2023
The market goes up because more and more people are interested in a data-driven marketing. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.
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