Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. compared to last year , with total revenues of $39.5 Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly.

Advertising 97

Advertising Video Ads CPM Viewability 97

Smart-Hub

MARCH 19, 2024

Do these statistical facts mean that native ads are less effective than the display ones? In this article, we will thoroughly review both native and display advertising, compare them, identify use cases for every approach, and not only. Explore more details in our guide about the mastering ad operations. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

NOVEMBER 17, 2020

In this guide, I’ll cover everything you need to know to maximize your investment into LinkedIn Ads campaigns. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Sponsored Content.

CPL 98

CPL Retargeting ROI Click Through Rate 98