Media Buying Briefing: Where media agencies will focus their energies this year
Digiday
JANUARY 1, 2023
This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. So we have really retooled ourselves to deliver on that.”
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