PubMatic

APRIL 10, 2025

We add meaningful signalslike viewability, audience insights from over 100+ data and commerce partners, and bidstream datato inventory from our network of 1,800+ publishers, creating unique curated packages that can improve ROI and outperform standard demand-side merchandising approaches.

Video Ads

PubMatic

MAY 5, 2025

Sell-side targeting has shown the ability to target audiences with greater transparency, better targeting, and stronger ROI, helping campaigns double their reach, increase viewability, and CTR. The result?

Control Group

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. This ensures that ads are shown to the right audience at the right time, maximizing the effectiveness of the campaign and improving return on investment (ROI). Moreover, optimizing ad placements for viewability is crucial.

Advertising

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

Viewability

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. ROI Metrics for Display and Native Advertising Now, let’s focus on the key performance indicators required to analyze the performance of display and native ads. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI

Martech

MAY 17, 2022

Marketers will be able to adjust their spend and measure ROI. The IAS Control Panel adds another layer of precision to the campaign by allowing marketers to use the contextual data to adjust their spend and help gauge ROI. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know!

Viewability

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability

Ad Monsters

JANUARY 19, 2023

With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. Interstitial ads have high viewability, which breeds high click through rates.

Banner

Martech Series

NOVEMBER 14, 2022

Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors. ” Marketing Technology News: Modeling Success – VBB vs.

Rich Media

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions.

Viewability

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). However, a full video view is counted after the video plays for three consecutive seconds at 100% viewability.

Advertising

Martech Series

DECEMBER 7, 2022

RenderMax gives CleverTap customers a significant competitive advantage as they can now engage users they could not before and elevate the ROI from their push campaigns. ” Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Conversion Rate

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly. The lead generation obsession Marketing is a long-term effort, but it has come to have short-term accountability.

Marketing

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability

Digiday

DECEMBER 8, 2022

Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels. After all, if an ad isn’t meeting basic viewability standards, it will most likely not achieve high ROI.

Viewability

Exchange Wire

APRIL 27, 2023

The post Lumen Releases Report from PwC on the ROI of Attention Technology appeared first on ExchangeWire.com. Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC.

ROI

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech

Martech Series

JUNE 6, 2022

In such an event, impact on company reputation and consumer distrust are of greater concern than campaign ROI. brand risk), and low viewability for more than half of respondents, according to the report. Marketers and Brands Prioritize Social Platforms Even Though They Consider the Environment Vulnerable to Misinformation.

Advertising

Ad Monsters

DECEMBER 21, 2023

What is vCPM, and How Does It Relate to Viewability? vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue. Despite the rise of attention metrics, viewability remains pivotal for advertisers.

Header Bidding

Ad Monsters

SEPTEMBER 14, 2022

.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. DH: diDNA only supports the highest quality exchanges.

Machine Learning

InMobi

SEPTEMBER 28, 2016

A study by AdRoll found that 98% of marketers surveyed expect their programmatic ad budgets to increase or stay the same in the coming year, while 87% of marketers believe programmatic ads provide a greater return on investment (ROI) than traditional media. While these are disturbing, they are definitely not insurmountable.

Viewability

MNTN

FEBRUARY 6, 2024

High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising. This makes it easier to optimize campaigns and improve ROI (return on investment).

Advertising

Digiday

JUNE 14, 2022

The 2009 in-game standards were established before viewability was a thing. Historically, showing our ROI has been difficult for in-game activations because we knew that is where our core consumers were showing up but we didn’t have the metrics to prove it.

Viewability

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy.

Advertising

MNTN

OCTOBER 9, 2024

While your CPA may be within acceptable thresholds, you aren’t translating your ad spend into enough conversions, which could be driving down your ROI. Viewability Rate The viewability rate measures the percentage of your ad impressions that are actually consumers seeing your ad.

CPA

MNTN

OCTOBER 9, 2024

While your CPA may be within acceptable thresholds, you aren’t translating your ad spend into enough conversions, which could be driving down your ROI. Viewability Rate The viewability rate measures the percentage of your ad impressions that are actually consumers seeing your ad.

CPA

Single Grain

AUGUST 10, 2023

It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). vCPM Bidding The Viewable Cost Per Thousand (vCPM) is a bidding strategy based on the most you’re willing to spend for 1000 viewable impressions.

CPC

Brid.tv

FEBRUARY 9, 2023

On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. However, improving viewability is easier said than done. For instance, U.S.

Video Ads

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. The majority of advertisers rely on cookies to target their intended customers which enables them to laser target their audience and maximize the ROI of their advertising campaigns.

Header Bidding

Automatad Inc.

APRIL 25, 2024

The advertisers generate high ROI with leads, conversions, and sales from these video ads. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. Also, 92% of marketers, according to Wyzowal , said that video ads give them high ROI. billion in both desktop and mobile.

Video Ads

Brid.tv

FEBRUARY 26, 2023

They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs. Boost video and ad viewability with a floating HTML5 player. Reach your full potential ROI with Brid.TV. They are also flexible in terms of customization options.

Header Bidding

InMobi

FEBRUARY 18, 2016

The threat of ad blocking has also given rise to the question of viewability to ensure advertisers pay only for viewable impressions. With these parameters in mind, marketers allocating advertising budgets for mobile can make an informed decision on their media of choice to maximize ROI on the small screen.

Viewability