Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
Exchange Wire
FEBRUARY 19, 2025
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. The post Lumens Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics appeared first on ExchangeWire.com.
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