Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

illumin

MARCH 6, 2025

Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions.

Education 83

Education Electronics Retargeting ROI 83

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. As a result, your ROI will be higher. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

NOVEMBER 14, 2023

To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. 6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages.

Ad network 98

Ad network Conversion CPC CPM 98

AdvertiseMint

JUNE 27, 2023

Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website. A comScore, Inc. Meanwhile, Adobe reports that viewers who watch videos are 1.81

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

AdvertiseMint

JULY 17, 2023

That means you no longer have to divide your ads into different layers of the sales funnel, such as prospecting, retargeting, and retention. Meta uses special computer programs to figure out your goals and how you want to advertise. It looks at different platforms to help make the most of your advertising campaign.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

Single Grain

MAY 2, 2023

This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. Use these keywords in the headline and ad copy to keep leads moving through the sales funnel: Automating retargeting ads is also crucial to ensure that you’ll gain repeat sales. The Budget Navigator finds the line between spend and ROI, pacing for customizations.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52