Six Months Of ATT: The Story Behind The Numbers
InMobi
NOVEMBER 23, 2021
It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. While opt-in supply (for versions iOS 14.5 Apple’s iOS 14.5
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