Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Lemonads

DECEMBER 2, 2020

Let’s start and earn that engagement you’re looking for by discovering all you need to know about Nativo: Nativo Review: Company, Ads & Tips; Native Advertising; Nativo Review for Advertisers: Pros & Cons; Nativo Review for Publishers: Pros & Cons; Nativo Conclusions. What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content. They Provide Greater Transparency and Control. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

JULY 18, 2022

The Inventory Filter is designed to give advertisers more control over the content that appears next to their ads. Powered by machine learning, the filter is informed by TikTok policy guidelines, as well as the Global Alliance for Responsible Media (GARM) Brand Safety Floor and Brand Suitability Framework. The Week in TV.

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Media Ad Tech Agency Demand Side Platform 52