InMobi

JANUARY 25, 2022

Apple’s enforcement of App Tracking Transparency (ATT), starting with the release of iOS 14.5 For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. For example, ATT primarily is about third-party data and data sharing. And in markets like the U.S.,

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 14, 2021

For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on. Let’s take a look. Why do banner ads remain so popular?

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Clearcode

JANUARY 19, 2022

Understanding who your customers are and where they come from is an everlasting challenge, so there is a constant need for analytics and attribution tools that can help marketers divide an audience pool into separate segments easily and develop a personal approach to each group. But what does 2022 have in store? Web Advertising.

MarTech 52

MarTech Advertising Audience Agency 52