The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
VideoWeek
JANUARY 31, 2025
In this week’s Week in Review: ITV enters early talks with RedBird IMI, Google launches its MM product for all marketers, and Alex Mahon calls for more promotion of PSB content online. Google Rolls Out MMM to All Marketers Google has rolled out Meridian, its open-source marketing mix model (MMM), to all marketers globally.
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