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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR). While the ethics behind collecting user data is universally shifting (i.e.,

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DataGrail Raises $45 Million, Empowers Businesses to Meet Growing Consumer Expectations with Automated Data Privacy Solutions

Martech Series

Not only that, privacy regulations—such as GDPR or CPRA—are often vague, hard to understand, yet require organizations to collaborate with colleagues who have less knowledge about the laws and their requirements. Marketing Technology News: Unstoppable Domains Integrates With Fantom to Deliver Simplified Crypto Transactions.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Marketers with customers in the European Union have had to comply with GDPR since May 2018. CCPA defines personal information as anything that can be associated or linked with an individual or household. Privacy compliance and data ownership.

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