How Tag Heuer’s High-Speed Ryan Gosling Ad Will Help the Luxury Watchmaker’s $1 Billion Aspirations
Adweek
APRIL 20, 2023
Tag Heuer's chief executive Fr?d?ric ric Arnault aims to grow the luxury watch brand into a $1 billion company. And with its latest multimillion-dollar advertising campaign featuring brand ambassador Ryan Gosling, it already has the mindset of a billion-dollar brand.
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