Is Google Analytics going away? What marketers need to know
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!
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