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GA4 Server-Side Tagging Setup: A Complete GDPR-Compliant Guide for 2025

Single Grain

With GA4 server-side tracking, businesses can achieve 15–30% increase in data completeness , 1+ second reduction in page load (LCP) , 85%+ cookie retention , and 20%+ improvement in attribution accuracy. Critical configuration steps include: Client ID management : Implement persistent first-party cookies with HttpOnly and Secure flags.

GDPR 52
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10 martech predictions of what won’t happen in 2025

Martech

We solve the problem of attribution and ROI Nope. Were still a long way from being able to directly attribute results to multichannel campaigns or determine the exact ROI for a particular activity. search ads for ecommerce), if you work in a discipline like PR, you likely wont be able to measure ROI realistically for many years.

MarTech 114
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How to measure marketing’s value in the inevitable cookieless future

Martech

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. Obtaining more information about a website visitor will make it easier to link conversion paths based on known first-party interactions.

Cookies 119
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How much to spend on SEO: Budget strategies that fit your business

Martech

Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. What about e-commerce conversions? Or closed won deals?

SEO 120
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Is Google Analytics going away? What marketers need to know

Martech

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It also delivers better ROI and improves yields, while upholding modern privacy standards. Audio/podcast inventory. Connected TV. Digital Out-of-Home.

Marketing 126
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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Higher ROI — By targeting users who are more likely to be interested in their products or services, advertisers can potentially see a higher return on investment from their ad campaigns. However, the biggest aid in the post-cookie era will most definitely be Google’s new feature within the Privacy Sandbox mechanism, Topics API.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Pixel is a piece of Javascript that collects first-party cookies. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI. Look through all these ads and include the ones that will best target your audience and increase your ROI.