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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

While many browsers, such as Safari and Firefox, have long ago banned third-party cookies, when a major player like Google takes this step, as the browser with more than 60% of the global web browser market share , it can cause grave concern within the advertising industry.

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The Future of Advertising – The biggest changes coming to online marketing in 2022NEW 

NewProgrammatic

But there came a shift in digital marketing when browsers started introducing more user-oriented privacy settings. Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. Here is what digital marketers can expect from 2022 and the following years.

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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. CMPs collect data with the help of third-party cookies and tracking pixels.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Work With Us Display Ads As the name suggests, display ads are visual. Some display ads are more popular among advertisers than others.