illumin
MARCH 5, 2024
Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.
Martech
MARCH 1, 2024
Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully.
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Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.
Single Grain
NOVEMBER 28, 2023
What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”
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