User ID Module is a New Hero in the Cookieless Era
Adtelligent
JULY 1, 2020
Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Lack of transparency, data privacy, and measurement and accuracy issues push all the programmatic ecosystem parties to look for different ways of implementing ad campaigns. And, first-party cookies remain the fundamental assets.
Let's personalize your content