Remove First-Party Cookies Remove GDPR Remove Header Bidding Remove Retargeting
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User ID Module is a New Hero in the Cookieless Era

Adtelligent

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. And, first-party cookies remain the fundamental assets.