The Connected TV Advertising Glossary: All the Terms you Need to Know
Basis
NOVEMBER 2, 2022
As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. Couple this with the complexity of today’s digital marketing landscape, and it can be downright overwhelming. Convergent TV refers to the intersection of traditional/linear TV, over-the-top streaming, and connected TV.
81 
Let's personalize your content