InMobi

JULY 15, 2020

We specifically wanted to look at video streaming platform use from March through June of 2020, when many Americans were sheltering in place or otherwise impacted by COVID-19. During this period in particular, how has demand for both paid and ad-supported video on demand services been impacted? Here’s what we found.

Entertainment 52

Entertainment Audience Marketing 52

InMobi

JULY 14, 2020

Both third-part grocery delivery apps (think Instacart or Shipt) and first-party brand apps that facilitate pickup or delivery services (like Walmart Grocery or the Stop & Shop app) saw a spike in new installs and users in March and April. But that’s not to say that grocery buying behavior hasn’t changed at all.

Food 52

Food Marketing 52

InMobi

JULY 16, 2020

The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., Some have embraced mobile and apps, for example, while others are elected to lay low or partner with existing outlets. We polled 1,900 people from across the U.S. remain intact.

Marketing 52

Marketing Audience Advertising Media 52