AdExchanger
FEBRUARY 13, 2023
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual The post The Royal Rumble Is On For Who Wins Contextual Advertising appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2023
Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there.
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The Ad Tech Blog
FEBRUARY 15, 2023
When you work as a contractor, you don’t have a job: you have a project. You don’t have a boss: you have a client. That freedom comes with a price: each project has an end date. It might be true for any job; however, it is more frightening when you know it will happen. If this project ends, how soon can I get a new one? Would I get paid more or less? Am I going to enjoy working with the new team?
VideoWeek
FEBRUARY 13, 2023
Approaching a decade ago, I wrote an analyst report on ITV called “More than just linear TV” (which, funnily enough, is very similar to ITV’s current strategy tagline “More than TV”, and predates it, but I digress!).
AdExchanger
FEBRUARY 13, 2023
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance.
Adweek
FEBRUARY 14, 2023
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan.
Ad Monsters
FEBRUARY 13, 2023
For some, Black history is a celebration that spans 28 days— or 29 on a leap year. But for others, Black history is a daily mantra. It is a dedication to the constant upliftment of Black people through community work, activism, and personal achievement.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 14, 2023
Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace. The post Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2023
Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn't done.
VideoWeek
FEBRUARY 13, 2023
The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising.
Smart Insights
FEBRUARY 12, 2023
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.
AdExchanger
FEBRUARY 16, 2023
The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech Lab’s First Data Clean Room Standard Is Open For Public Comment appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2023
For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles. We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience?
MNTN
FEBRUARY 17, 2023
Though we may expect some slowing growth in the future as Connected TV audiences approach saturation, according to eMarketer , CTV viewership grew to two-thirds (66.9%) of the US population last November.
Monetize More
FEBRUARY 16, 2023
Do you know the difference between an ad network and an ad exchange? If not, you’re in for a treat! It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things.
AdExchanger
FEBRUARY 14, 2023
Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as traditional advertisers like Sainsbury’s or Tesco join the retail media The post As Retail Media Grows, How Will the Advertising Ecosystem Evolve?
Adweek
FEBRUARY 13, 2023
In May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once there, the armored vehicle smashed through a wall of stacked cola cans. The intended message: America's soft drink giants, Coke and Pepsi, were under attack.
Playwire
FEBRUARY 12, 2023
Introduction What can you expect to see across the gaming market for the remainder of 2023? That’s a difficult question but one that Playwire, being a major player in the gaming space, recently took on.
Ad Monsters
FEBRUARY 11, 2023
For decades, a proverbial glass ceiling kept Black professionals from rising to the top of their chosen fields. Unfortunately, cultural bias in the workplace kept them out of executive roles.
AdExchanger
FEBRUARY 14, 2023
Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace. The post The Android Privacy Sandbox Is Now In Beta appeared first on AdExchanger.
Adweek
FEBRUARY 16, 2023
A new wave of language-based artificial intelligence is offering brands novel ways to automate and augment creativity. But the threats that a flood of synthetic content online, in areas like marketing communications and brand safety, have marketers vexed.
Digiday
FEBRUARY 15, 2023
Even with economic uncertainty bringing ad budgets under more scrutiny than usual, marketers are increasingly experimenting with tech, like augmented and virtual reality, and most recently, artificial intelligence.
Ad Monsters
FEBRUARY 15, 2023
Consumers use their email addresses for many aspects of their digital footprint, but we often need to pay more attention to how much information it stores and collects. Some industry experts have even described your email as a digital passport.
AdExchanger
FEBRUARY 15, 2023
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4. The post The Trade Desk Defies Industry Trends, Touting UID2 And OpenPath Success appeared first on AdExchanger.
Adweek
FEBRUARY 17, 2023
A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many people interpreted it as yet another sign of Musk's loud-and-proud canna-fandom.
Digiday
FEBRUARY 12, 2023
A few publishers made headlines recently over their adoption of ChatGPT — the artificial intelligence chatbot system launched by OpenAI last November — or similar AI technology to produce content for their websites, including BuzzFeed, CNET and Sports Illustrated.
Chief Martech
FEBRUARY 14, 2023
15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron.
AdExchanger
FEBRUARY 14, 2023
Brands that don’t invest in diverse media are missing out on revenue. Audiences in those communities reward you for noticing them,” says Mark Walker, CEO of Direct Digital Holdings. The post Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker appeared first on AdExchanger.
Adweek
FEBRUARY 16, 2023
From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet.
Digiday
FEBRUARY 14, 2023
Criteo is up for sale, and there’s only one company that keeps coming up as a likely acquirer: The Trade Desk. A deal would give The Trade Desk real skin in the retail media game. But an agreement of this magnitude is also tinged with risk.
Smart Insights
FEBRUARY 17, 2023
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends.
AdExchanger
FEBRUARY 13, 2023
Mobile banner ads have made a major comeback. The sheer volume of requests spurned by programmatic mediation have catapulted banner ads back into the ad tech spotlight. The post The Banner Ad Isn’t Making A Comeback – It Never Left appeared first on AdExchanger.
Adweek
FEBRUARY 14, 2023
Your opinion doesn't matter. Mine doesn't either. Not really. Because opinions don't drive business results. In fact, opinions often mislead. They can be like a head fake, as football coaches call it.
Martech
FEBRUARY 14, 2023
Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy.
Marketing Dive
FEBRUARY 17, 2023
With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever
AdExchanger
FEBRUARY 13, 2023
Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle.
Adweek
FEBRUARY 14, 2023
Mondel?z z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result.
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