Exchange Wire

MARCH 18, 2024

On today’s ExchangeWire digest: India’s Antitrust Regulator To Investigate Google; TikTok US Sales Hit Record Figures in 2023; OpenAI Signs Partnerships with El País and Le Monde In the antitrust ambit, India’s antitrust body has ordered an investigation into Google’s app [.]

98

98

Martech

MARCH 21, 2024

With time, alternative data moved beyond its initial world of hedge funds into the rest of the finance industry, and eventually, also into the hands of government bodies and policymakers, not to mention credit bureaus and commercial businesses.

Cookies 108

Cookies Advertising Finance Machine Learning 108

Exchange Wire

MARCH 21, 2024

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us? The Advertising Ecosystem vs the [.] The post Sustainable Advertising: How Far Have Industry Efforts Taken Us?

Advertising 97

Advertising 97

Martech

MARCH 18, 2024

I remember sitting in interviews for new roles, and my boss at the time told me, “You need to soften your body language. All through my career, I’ve been told what I should wear, how I should look, how I should act. You look aggressive.” I didn’t even know what that meant. And so, I’ve been dealing with it.

Pharmaceuticals 62

Pharmaceuticals Machine Learning Agency Healthcare 62

Smart-Hub

MARCH 19, 2024

Work on the body copy. The ad’s headline is often the first element a user sees, so it should be short, clear, appealing, and match the platform’s style and tone of voice. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit.

ROI 64

ROI Native Advertising Ad Exchange Banner 64