Adweek
MAY 8, 2023
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that's designed to invoke nostalgia and return to its history. "It was time for us to really look at the brand, and look at our.
Smart Insights
MAY 9, 2023
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.
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AdExchanger
MAY 8, 2023
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data. The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
Adweek
MAY 12, 2023
Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and client partnerships, has been named interim chairman of NBCUniversal's advertising and.
TechCrunch Ads
MAY 11, 2023
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign.
AdExchanger
MAY 10, 2023
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling and programmatic growth. The post Disney’s Solution To Subscriber Churn? Hulu And Programmatic appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MAY 10, 2023
Hulu is coming to Disney+. By the end of 2023, Disney will roll out a single app experience that incorporates Hulu content on Disney+, available to customers who subscribe to both streaming services. Disney+, Hulu and ESPN+ will still be available as standalone options, but during Disney's second-quarter earnings call on Wednesday, CEO Bob Iger.
Marketing Dive
MAY 8, 2023
Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.
Martech
MAY 12, 2023
Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.
AdExchanger
MAY 9, 2023
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data. The post PR Provocateur Ed Zitron: Big Tech And Ads Broke The Internet Beyond Repair appeared first on AdExchanger.
Adweek
MAY 11, 2023
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.
Marketing Dive
MAY 8, 2023
Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s
AdExchanger
MAY 10, 2023
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that's what appears to be The post Will Embracing Open Programmatic Be Retail Media’s Savior Or Downfall? appeared first on AdExchanger.
Adweek
MAY 8, 2023
As a voice actor and creator, Joy Ofodu--who has more than 130,000 followers on TikTok--is making a point of scouring contracts for provisions stipulating that she has to give permission to a brand or media company to re-create her voice using generative artificial intelligence. "I have been, and am actively, battling clauses within my contracts.
Marketing Dive
MAY 11, 2023
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
Martech
MAY 12, 2023
Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.
AdExchanger
MAY 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has The post Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far appeared first on AdExchanger.
Adweek
MAY 8, 2023
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek's third annual Creator Visionary Awards spotlight.
PubMatic
MAY 8, 2023
The programmatic supply chain needs to evolve to accommodate economic pressures, privacy regulations, and the push for greater buyer control of media budgets. To help media buyers meet these challenges, PubMatic is launching Activate. With a single layer of technology, Activate removes inefficiencies in the programmatic supply chain – including the operational inefficiencies of direct-deal setups – and creates more value for buyers and sellers overall.
Martech
MAY 8, 2023
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.
AdExchanger
MAY 9, 2023
The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years. The post The Number Of US State Privacy Laws Is Close To Hitting Double-Digits appeared first on AdExchanger.
Adweek
MAY 11, 2023
Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it's had a lukewarm response from publishers. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.
Marketing Dive
MAY 10, 2023
Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.
Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
AdExchanger
MAY 11, 2023
Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP The post Meta Bets Its Future On AI And Advantage+ appeared first on AdExchanger.
Adweek
MAY 11, 2023
Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet but also the first U.S. data privacy law, the Privacy Act of 1974, dictating how data should be handled by government agencies. Thus, data privacy legislation was born, and by its nature, carries a legal.
Marketing Dive
MAY 9, 2023
The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.
Martech
MAY 8, 2023
Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.
AdExchanger
MAY 7, 2023
“I’ve always wanted to meet Nate Neal! I mean, he just gets me.” That’s what the woman seated next to me at a recent conference said when she found out The post AdExchanger Comics Through The Years, Featuring Nate Neal appeared first on AdExchanger.
Adweek
MAY 9, 2023
Queen Charlotte: A Bridgerton Story has debuted atop Netflix's English TV list with 148.28 million hours viewed, making it the most-viewed title for the streamer this week and allowing it to reach the Top 10 in 91 countries. The big debut gives the company another huge hit right before its first appearance at upfront week.
Marketing Dive
MAY 11, 2023
Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.
Single Grain
MAY 11, 2023
As an e-commerce store owner, you are tasked with deciding where to devote your marketing dollars. What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? The technical side of your website may be to blame. If you suspect this is the problem, you may need to conduct an e-commerce SEO audit.
AdExchanger
MAY 8, 2023
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads. The post TikTok Search Ads: Five Things Marketers Need To Know appeared first on AdExchanger.
Adweek
MAY 12, 2023
Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned media companies Cocina (a unit of Mecenas Media), equalpride, Group Black and UnitedMasters. As part of these agreements, each company will develop custom short- or long-form branded content series.
Martech
MAY 11, 2023
Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your current configuration. What is a martech stack?
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