Adweek
MAY 8, 2023
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that's designed to invoke nostalgia and return to its history. "It was time for us to really look at the brand, and look at our.
Smart Insights
MAY 9, 2023
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
MAY 10, 2023
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling and programmatic growth. The post Disney’s Solution To Subscriber Churn? Hulu And Programmatic appeared first on AdExchanger.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 8, 2023
As a voice actor and creator, Joy Ofodu--who has more than 130,000 followers on TikTok--is making a point of scouring contracts for provisions stipulating that she has to give permission to a brand or media company to re-create her voice using generative artificial intelligence. "I have been, and am actively, battling clauses within my contracts.
TechCrunch Ads
MAY 11, 2023
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 12, 2023
Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.
Adweek
MAY 12, 2023
Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and client partnerships, has been named interim chairman of NBCUniversal's advertising and.
Chief Martech
MAY 10, 2023
I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.
AdExchanger
MAY 8, 2023
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data. The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
Adweek
MAY 10, 2023
Hulu is coming to Disney+. By the end of 2023, Disney will roll out a single app experience that incorporates Hulu content on Disney+, available to customers who subscribe to both streaming services. Disney+, Hulu and ESPN+ will still be available as standalone options, but during Disney's second-quarter earnings call on Wednesday, CEO Bob Iger.
Marketing Dive
MAY 8, 2023
Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.
AdExchanger
MAY 9, 2023
The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years. The post The Number Of US State Privacy Laws Is Close To Hitting Double-Digits appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
Adweek
MAY 8, 2023
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek's third annual Creator Visionary Awards spotlight.
Marketing Dive
MAY 8, 2023
Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.
AdExchanger
MAY 8, 2023
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads. The post TikTok Search Ads: Five Things Marketers Need To Know appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MAY 8, 2023
Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.
Adweek
MAY 11, 2023
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.
Seth Godin
MAY 6, 2023
This page intentionally left blank has a long history. I thought it was an IBM thing from the 1960s, but I was off by a thousand or more years. There are good reasons for a page to be blank. Folding signatures, printing processes, having chapters start on the right or the left… But there are even better reasons to let people know you did it on purpose.
AdExchanger
MAY 10, 2023
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future. The post BuzzFeed Trades News Offering For Creator-Led Video And AI appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.
Adweek
MAY 11, 2023
Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet but also the first U.S. data privacy law, the Privacy Act of 1974, dictating how data should be handled by government agencies. Thus, data privacy legislation was born, and by its nature, carries a legal.
PubMatic
MAY 8, 2023
The programmatic supply chain needs to evolve to accommodate economic pressures, privacy regulations, and the push for greater buyer control of media budgets. To help media buyers meet these challenges, PubMatic is launching Activate. With a single layer of technology, Activate removes inefficiencies in the programmatic supply chain – including the operational inefficiencies of direct-deal setups – and creates more value for buyers and sellers overall.
AdExchanger
MAY 10, 2023
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that's what appears to be The post Will Embracing Open Programmatic Be Retail Media’s Savior Or Downfall? appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MAY 8, 2023
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.
Adweek
MAY 11, 2023
Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it's had a lukewarm response from publishers. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.
Single Grain
MAY 11, 2023
As an e-commerce store owner, you are tasked with deciding where to devote your marketing dollars. What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? The technical side of your website may be to blame. If you suspect this is the problem, you may need to conduct an e-commerce SEO audit.
AdExchanger
MAY 11, 2023
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press. The post The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
362 
Let's personalize your content