InMobi

OCTOBER 2, 2019

If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. But, it’s important to note that mobile isn’t just one thing, but actually two: mobile web and mobile apps.

Cookies 52

Cookies Media Marketing Audience 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

SEPTEMBER 30, 2019

Led by the likes of Harry’s and Dollar Shave Club, the direct-to-consumer (DTC) model has upended the men’s razors market in the U.S. We analyzed the mobile websites of Schick, Dollar Shave Club and Gillette, along with the apps from Harry’s, Dollar Shave Club and Philips Norelco (Grooming: shaving and styling).

Marketing 52

Marketing Audience Ad Exchange Agency 52

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads.

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A/B Testing SEO Banner Conversion 110