Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born. Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a

Advertising 67

Advertising Audience Demand Side Platform Pop-Up 67

AdExchanger

APRIL 25, 2023

Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this The post As Viewers Flock To FAST, Are Advertisers Ready? appeared first on AdExchanger.

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Advertising 98

Frequence

APRIL 24, 2023

Over-the-top (OTT) advertising has become increasingly popular in recent years as more and more people have shifted their viewing habits away from traditional TV and towards streaming services. OTT advertising can reach audiences who may not be watching traditional TV, and OTT ads can target specific audiences based on demographics, interests, and behaviors.

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Advertising Media Audience Marketing 59

Adweek

APRIL 26, 2023

The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.

Media 364

Media 364

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.

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Marketing SEO Audience Media 134

AdExchanger

APRIL 26, 2023

Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday's campaign overspending error. The post Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services appeared first on AdExchanger.

Advertising 145

Advertising 145

Adweek

APRIL 24, 2023

Google's latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story. Google plans to create "novel" ads based on.

Marketing 315

Marketing 315

Martech

APRIL 26, 2023

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

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SEO Agency MarTech Marketing 122

AdExchanger

APRIL 24, 2023

Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to The post More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms appeared first on AdExchanger.

Advertising 141

Advertising 141

Seth Godin

APRIL 22, 2023

The best way to win a short-term game is to bet it all on one strategy. Someone is going to get lucky and it might be you. But we rarely thrive in the long run if we persist in playing a series of short-term games. Instead, organizations, individuals and teams do better when they understand the value of resilience. In the last year, we’ve seen well-funded and heavily hyped crypto companies hit the wall and fail.

Marketing 116

Marketing 116

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Adweek

APRIL 28, 2023

A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions--both silly and existential--while sipping a cocktail. Who needs ChatGPT when there's Chat G&T? This "wildly inefficient" stunt comes from Hendrick's Gin as a dig at artificial intelligence, offering up an admittedly flawed but charming human.

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Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.

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Machine Learning MarTech Marketing Agency 120

AdExchanger

APRIL 27, 2023

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.

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Ad Tech Advertising Header Bidding GDPR 128

Marketing Dive

APRIL 25, 2023

Carrying the tagline “Giving reality a makeover,” the event was developed by creative agency Cult and will include in-person activities in New York and London.

Agency 113

Agency 113

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Adweek

APRIL 27, 2023

Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores--a kiosk offering to take back reusable shopping bags for $1 each. It's part of a new pilot program by Closed Loop Partners' Consortium to Reinvent the Retail Bag, a multi-year project to develop seamless alternatives to the single-use.

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Retail 285

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

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ROI MarTech Marketing Brand Awareness 119

AdExchanger

APRIL 26, 2023

Over the weekend, an error in Meta’s ad management system caused an enormous headache for advertisers. By some estimates, Meta’s automated systems overspent on overpriced inventory by tens of millions The post This Is What Caused Meta’s Overspending Glitch appeared first on AdExchanger.

Advertising 115

Advertising 115

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G. He was also CMO at SundaySky and Chief Commercial Officer at Pubmatic. Today he is a strategic advisor with Pubmatic, based in NY. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., AdECN, Co

CPC 105

CPC CPM Ad network CPA 105

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Adweek

APRIL 24, 2023

The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant.

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Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Dig deeper: Redefine success: Getting started with Google Analytics 4 Google had previously said users would have at least six months to export data.

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MarTech Audience Conversion Marketing 117

AdExchanger

APRIL 27, 2023

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Facebook and, even more so as of today, The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.

Machine Learning 115

Machine Learning Advertising 115

VideoWeek

APRIL 24, 2023

Despite growing enthusiasm for sustainability initiatives in marketing circles, the disparity between action and intention persists, with advertisers still seeking resources and education on implementing sustainability plans. However, that gap is slowly narrowing, as shown by the World Federation of Advertisers’ (WFA) latest report. Conducted in partnership with Kantar, WFA’s Sustainable Marketing 2030 depicts an advertising industry taking the first steps on its sustainability journ

Marketing 105

Marketing Advertising Communications Education 105

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Adweek

APRIL 24, 2023

Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the.

Advertising 286

Advertising 286

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementa

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MarTech Marketing 117

AdExchanger

APRIL 25, 2023

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how The post AdExplainer: TV Measurement vs. TV Currency appeared first on AdExchanger.

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Media 113

Marketing Dive

APRIL 25, 2023

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Adweek

APRIL 28, 2023

The World Health Organization (WHO) estimates that 8.5 million people across the globe are affected by Parkinson's. For many of them, hypomimia--a loss or reduction of facial expressions--is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based.

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Media Communications 280

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft. It could easily have afforded the $42,000+/month Twitter wants for its API.

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MarTech Advertising Media Marketing 114

AdExchanger

APRIL 27, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team's wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 The post Comic: The Power of Self-Care appeared first on AdExchanger.

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Advertising Demand Side Platform 104

Seth Godin

APRIL 27, 2023

There are three strands, present for most everyone: Power (sometimes seen as status, or the appearance of status) Safety (survival and peace of mind) Meaning (hope and the path forward) The changes in our media structure, public health and economy have pushed some people to overdo one or the other and perhaps ignore a third. When a social network finds your button and presses it over and over, it’s hard to resist.

Media 103

Media 103

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.