Sat.Apr 22, 2023 - Fri.Apr 28, 2023

article thumbnail

What Is Digital Out-of-Home Advertising?

Basis

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born. Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a

article thumbnail

As Viewers Flock To FAST, Are Advertisers Ready?

AdExchanger

Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this The post As Viewers Flock To FAST, Are Advertisers Ready? appeared first on AdExchanger.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Benefits of OTT Advertising for Media Companies

Frequence

Over-the-top (OTT) advertising has become increasingly popular in recent years as more and more people have shifted their viewing habits away from traditional TV and towards streaming services. OTT advertising can reach audiences who may not be watching traditional TV, and OTT ads can target specific audiences based on demographics, interests, and behaviors.

Media 59
article thumbnail

Paper Magazine Lays Off Staff, Citing Economic Headwinds

Adweek

The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.

Media 364
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Project Management 101: The “Done” Sabotaging Your Team

The Ad Tech Blog

The “Done” Dilemma in Project Management If you manage an engineering team, removing the Done status from your PM tool is the last thing you would do. That idea won’t even cross your mind; you want your developers to get stuff done. But what if I told you that your beloved Done status is a double-edged sword, hindering progress instead of helping it?

195
195
article thumbnail

Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services

AdExchanger

Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday's campaign overspending error. The post Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services appeared first on AdExchanger.

More Trending

article thumbnail

Google’s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers

Adweek

Google's latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story. Google plans to create "novel" ads based on.

Marketing 323
article thumbnail

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Marketing Dive

Carrying the tagline “Giving reality a makeover,” the event was developed by creative agency Cult and will include in-person activities in New York and London.

Agency 113
article thumbnail

More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms

AdExchanger

Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to The post More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms appeared first on AdExchanger.

article thumbnail

Automation and AI: The power to build true digital experiences

Martech

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Hendrick’s Gin Launches Chat G&T as a Human-Powered Alternative to ‘Too Efficient’ Tech

Adweek

A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions--both silly and existential--while sipping a cocktail. Who needs ChatGPT when there's Chat G&T? This "wildly inefficient" stunt comes from Hendrick's Gin as a dig at artificial intelligence, offering up an admittedly flawed but charming human.

305
305
article thumbnail

“But what if it doesn’t work?”

Seth Godin

The best way to win a short-term game is to bet it all on one strategy. Someone is going to get lucky and it might be you. But we rarely thrive in the long run if we persist in playing a series of short-term games. Instead, organizations, individuals and teams do better when they understand the value of resilience. In the last year, we’ve seen well-funded and heavily hyped crypto companies hit the wall and fail.

Marketing 111
article thumbnail

PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’

AdExchanger

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.

Ad Tech 128
article thumbnail

How to outsource link building: Benefits and tips to follow by Admix Global

Martech

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

SEO 121
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

This AI-Powered App Helps Parkinson’s Patients Exercise Using Social Media

Adweek

The World Health Organization (WHO) estimates that 8.5 million people across the globe are affected by Parkinson's. For many of them, hypomimia--a loss or reduction of facial expressions--is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based.

Media 288
article thumbnail

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G. He was also CMO at SundaySky and Chief Commercial Officer at Pubmatic. Today he is a strategic advisor with Pubmatic, based in NY. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., AdECN, Co

CPC 105
article thumbnail

AdExplainer: TV Measurement vs. TV Currency

AdExchanger

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how The post AdExplainer: TV Measurement vs. TV Currency appeared first on AdExchanger.

Media 113
article thumbnail

Google sets deadline for getting data out of Universal Analytics

Martech

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Dig deeper: Redefine success: Getting started with Google Analytics 4 Google had previously said users would have at least six months to export data.

MarTech 116
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

This Baby Book Series Satirizes Lack of Parental Paid Leave

Adweek

The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant.

294
294
article thumbnail

Marketers Are Moving Too Slowly on Sustainability, Says WFA

VideoWeek

Despite growing enthusiasm for sustainability initiatives in marketing circles, the disparity between action and intention persists, with advertisers still seeking resources and education on implementing sustainability plans. However, that gap is slowly narrowing, as shown by the World Federation of Advertisers’ (WFA) latest report. Conducted in partnership with Kantar, WFA’s Sustainable Marketing 2030 depicts an advertising industry taking the first steps on its sustainability journ

Marketing 105
article thumbnail

Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech

AdExchanger

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Facebook and, even more so as of today, The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.

article thumbnail

Coke says increased digital focus is driving a difference with consumers

Marketing Dive

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

121
121
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

Cleaning Up Digital Advertising ‘Litter’ Is Beneficial for All Parties

Adweek

Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the.

article thumbnail

Consumer Spend Is Sky High Despite Inflation, So Why Isn’t Ad Spend?

Ad Monsters

Free market economies expect inflation to occur every so often. Both consumers and businesses expect it — whether it starts from increased wages or a decline in productivity — the cause and effect of the phenomenon leave lasting consequences for the spending power of both parties. Brands are being cautious with their ad spend right now. Amid a recession, they are worried about their revenue gain as inflation takes its course.

Food 105
article thumbnail

This Is What Caused Meta’s Overspending Glitch

AdExchanger

Over the weekend, an error in Meta’s ad management system caused an enormous headache for advertisers. By some estimates, Meta’s automated systems overspent on overpriced inventory by tens of millions The post This Is What Caused Meta’s Overspending Glitch appeared first on AdExchanger.

article thumbnail

Discover the ultimate marketing strategy for increased ROI and lead generation

Martech

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

ROI 118
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Known Originals Taps Basketball Royalty to Debut New Content Division

Adweek

For more than four decades, McDonald's has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years--the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A'ja.

265
265
article thumbnail

CTV Households Will More Than Double Linear Households by 2024

MNTN

Connected TV currently has a greater share of households than linear did at its peak, according to a new report from eMarketer. And next year, the number of households with CTV will reach 115.1 million—bringing CTV households to more than double the number of traditional pay TV households. This shift is no doubt thanks to the subscription streaming service boom, which has brought more shows, movies, and even live sports than ever to CTV platforms.

article thumbnail

Comic: The Power of Self-Care

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team's wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 The post Comic: The Power of Self-Care appeared first on AdExchanger.

article thumbnail

Compare 10 top marketing automation platforms

Martech

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementa

Marketing 116
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.