What Is Digital Out-of-Home Advertising?
APRIL 24, 2023
Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born. Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a