Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born. Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a

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AdExchanger

APRIL 25, 2023

Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this The post As Viewers Flock To FAST, Are Advertisers Ready? appeared first on AdExchanger.

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Frequence

APRIL 24, 2023

Over-the-top (OTT) advertising has become increasingly popular in recent years as more and more people have shifted their viewing habits away from traditional TV and towards streaming services. OTT advertising can reach audiences who may not be watching traditional TV, and OTT ads can target specific audiences based on demographics, interests, and behaviors.

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Adweek

APRIL 26, 2023

The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.

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Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.

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AdExchanger

APRIL 26, 2023

Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday's campaign overspending error. The post Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services appeared first on AdExchanger.

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Advertising 133

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.

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Marketing Dive

APRIL 25, 2023

Carrying the tagline “Giving reality a makeover,” the event was developed by creative agency Cult and will include in-person activities in New York and London.

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Agency 122

AdExchanger

APRIL 24, 2023

Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to The post More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms appeared first on AdExchanger.

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Advertising 124

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.

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Adweek

APRIL 28, 2023

The World Health Organization (WHO) estimates that 8.5 million people across the globe are affected by Parkinson's. For many of them, hypomimia--a loss or reduction of facial expressions--is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based.

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Marketing Dive

APRIL 25, 2023

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

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AdExchanger

APRIL 27, 2023

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.

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Seth Godin

APRIL 22, 2023

The best way to win a short-term game is to bet it all on one strategy. Someone is going to get lucky and it might be you. But we rarely thrive in the long run if we persist in playing a series of short-term games. Instead, organizations, individuals and teams do better when they understand the value of resilience. In the last year, we’ve seen well-funded and heavily hyped crypto companies hit the wall and fail.

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Marketing 110

Adweek

APRIL 24, 2023

Google's latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story. Google plans to create "novel" ads based on.

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Marketing 290

Martech

APRIL 26, 2023

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

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AdExchanger

APRIL 27, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team's wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 The post Comic: The Power of Self-Care appeared first on AdExchanger.

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Marketing Dive

APRIL 27, 2023

“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

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Adweek

APRIL 24, 2023

Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the.

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Advertising 289

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Dig deeper: Redefine success: Getting started with Google Analytics 4 Google had previously said users would have at least six months to export data.

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MarTech Audience Conversion Marketing 107

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G. He was also CMO at SundaySky and Chief Commercial Officer at Pubmatic. Today he is a strategic advisor with Pubmatic, based in NY. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., AdECN, Co

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CPC CPM Ad network CPA 105

VideoWeek

APRIL 24, 2023

Despite growing enthusiasm for sustainability initiatives in marketing circles, the disparity between action and intention persists, with advertisers still seeking resources and education on implementing sustainability plans. However, that gap is slowly narrowing, as shown by the World Federation of Advertisers’ (WFA) latest report. Conducted in partnership with Kantar, WFA’s Sustainable Marketing 2030 depicts an advertising industry taking the first steps on its sustainability journ

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Adweek

APRIL 28, 2023

Today, Roku is the biggest player in connected TV. This week, the company reported it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts. Streaming hours also jumped to 25.1 billion, a 4.2 billion year-over-year increase. Overall, Roku's data shows that 50% of all.

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Marketing Dive

APRIL 26, 2023

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

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AdExchanger

APRIL 28, 2023

The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation. The post The Joint Industry Committee: Nielsen Is “Weaponizing The MRC” appeared first on AdExchanger.

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Media 99

Martech

APRIL 28, 2023

OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. We asked: Will this type of generative AI replace websites one day?

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MarTech SEO Marketing Conversion 102

Adweek

APRIL 27, 2023

For more than four decades, McDonald's has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years--the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A'ja.

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MNTN

APRIL 28, 2023

Connected TV currently has a greater share of households than linear did at its peak, according to a new report from eMarketer. And next year, the number of households with CTV will reach 115.1 million—bringing CTV households to more than double the number of traditional pay TV households. This shift is no doubt thanks to the subscription streaming service boom, which has brought more shows, movies, and even live sports than ever to CTV platforms.

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AdExchanger

APRIL 25, 2023

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how The post AdExplainer: TV Measurement vs. TV Currency appeared first on AdExchanger.

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Media 99

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

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ROI MarTech Marketing Brand Awareness 101

Adweek

APRIL 24, 2023

The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant.

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MNTN

APRIL 28, 2023

It’s a tale as old as time: a trend from the past is in again. No, we’re not here to discuss the resurgence of trucker hats, cargo pants and digital cameras (alas, we are but a humble adtech company). That said, much like these questionable styles from the early 2000s, an advertising channel that once reigned supreme is making a spectacular comeback—we’re talking out-of-home (OOH).

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AdExchanger

APRIL 27, 2023

Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear The post How Brand Power Leads To Pricing Power appeared first on AdExchanger.

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YieldBird

APRIL 27, 2023

While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of Lazy Auctions. As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. We’ve conducted A/B tests to check its real abilities in terms of improving performance.

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Adweek

APRIL 24, 2023

Upfront week is right around the corner, and Telemundo wants to kick things off in style. Adweek can share exclusively that NBCUniversal's Telemundo Celebration on Monday, May 15, will take place at The Glasshouse in New York City. This will be the first-ever upfront event at the 75,000-square-foot, glass-enclosed space. And to get the celebration.

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IAB Tech Lab

APRIL 28, 2023

IAB Tech Lab, in partnership with IAB Europe, is committed to continuous improvement and development of the Transparency and Consent Framework (TCF) to meet the needs of users and regulators. As such, the TCF is being updated to reflect the evolution of case law and Data Protection Authorities guidelines.

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InMobi

APRIL 27, 2023

Nearly one year ago, Microsoft stunned the tech and gaming world when it announced plans to acquire Activision Blizzard. The announcement came just a week after a similarly high-stakes deal was made between Take-Two Interactive and hyper casual gaming studio Zynga. However, only one of these acquisitions actually made it to the finish line. 2 Fast 2 Soon?

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