OpenX
FEBRUARY 1, 2023
Six Things You Can Do To Start Building More Sustainable Businesses Sustainability in advertising and media is particularly important because of the cultural influence that both of these industries have on us personally and our business practices.
AdExchanger
FEBRUARY 5, 2023
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.
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Playwire
FEBRUARY 23, 2023
This is a guest post by Will Hackett, Marketing Director at inBrain. Ad Revenue Survey Monetization
Adweek
FEBRUARY 13, 2023
Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there.
Fuel Lines
FEBRUARY 22, 2023
Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications.
Ad Rants
FEBRUARY 28, 2023
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.
The Ad Tech Blog
FEBRUARY 22, 2023
I’ve worked with enough founders to have a significant sample of the worst mistakes I’ve seen them make. I’m not going to share with you the textbook ones: not having a process, the right tools, training materials, etc. On my list, I will focus on those mistakes that are 100% on the founders, especially those who are non-technical and need to hire a developer to build a product. Asking the right questions at the wrong time “How about if we use tabs instead of accordions?”
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Paleo AdTech
FEBRUARY 27, 2023
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.”
Adweek
FEBRUARY 22, 2023
For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok.
VideoWeek
FEBRUARY 13, 2023
Approaching a decade ago, I wrote an analyst report on ITV called “More than just linear TV” (which, funnily enough, is very similar to ITV’s current strategy tagline “More than TV”, and predates it, but I digress!).
Ad Rants
FEBRUARY 22, 2023
It can be frustrating when you're looking up some information or a product, and your browser brings up a broken link message instead of taking you directly to the desired destination. Nobody likes dealing with broken links on their website, especially if they affect the user experience negatively.
The Ad Tech Blog
FEBRUARY 15, 2023
When you work as a contractor, you don’t have a job: you have a project. You don’t have a boss: you have a client. That freedom comes with a price: each project has an end date. It might be true for any job; however, it is more frightening when you know it will happen. If this project ends, how soon can I get a new one? Would I get paid more or less? Am I going to enjoy working with the new team?
AdExchanger
FEBRUARY 6, 2023
S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register. When the economy is good, advertisers spend on branding.
Rob Campbell
FEBRUARY 22, 2023
Recently a mate sent me a photo and – quite frankly – I’m all kinds of obsessed with it. Look at it. LOOK AT IT!!! How amazing is that?! I have no idea how they could capture so much in one frame, but they did. Everywhere I look there’s an image that makes me go, “WTF?”
Adweek
FEBRUARY 14, 2023
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan.
VideoWeek
FEBRUARY 23, 2023
Today we’re delighted to be launching the Sustainability in Advertising Guide 2023. You can download your free copy here.
Ad Rants
FEBRUARY 22, 2023
Are you tired of seeing your website buried on the second or third page of search engine result pages (SERPs)? Are you frustrated by the fact that your website doesn't seem to bring in new patients?
The Ad Tech Blog
FEBRUARY 8, 2023
The worst daily standup Probably the worst daily standup meeting I was part of had 30+ people. Imagine 30 people in a room (plus some more remotely ) with 1 minute each to share their updates. It was unproductive, boring, and wasteful. Although this is an extreme example, most of the daily standup meetings fall under this spectrum. As a result, team members don’t want to attend; they look at them as busy work (“why am I keeping JIRA up to date?”)
AdExchanger
FEBRUARY 22, 2023
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is. The post Fun Fact About Clean Rooms: Data Security Isn’t A Given appeared first on AdExchanger.
Ad Monsters
FEBRUARY 25, 2023
It takes one second to press the “launch” button. Millions more go into fine-tuning all the tumblers before and after. This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away.
Adweek
FEBRUARY 1, 2023
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf.
Bhatnaturally
FEBRUARY 12, 2023
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising.
VideoWeek
FEBRUARY 13, 2023
The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising.
The Ad Tech Blog
FEBRUARY 1, 2023
If you worked for a startup, you are familiar with the feeling of “I don’t know what the hell founders are doing.” ” It comes in the flavor of a lack of transparency about what’s going on, contradictory directions, side requests by C-levels, or “big push to win a client” last-minute projects. I’ve learned this from what I consider the best manager alive: use the “ we need to get this done ” antidote.
AdExchanger
FEBRUARY 21, 2023
Walmart had a mixed day with investors following its earnings call. But the Walmart Connect advertising business was a bright spot, execs told investors in the retailer’s earnings report on The post Walmart Ad Revenue Grew 30% To $2.7
Ad Monsters
FEBRUARY 13, 2023
For some, Black history is a celebration that spans 28 days— or 29 on a leap year. But for others, Black history is a daily mantra. It is a dedication to the constant upliftment of Black people through community work, activism, and personal achievement.
Adweek
FEBRUARY 12, 2023
Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn't done.
Ad Badger
FEBRUARY 6, 2023
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More Will GPT Change The World Of Amazon Marketing? The post Will GPT Change The World Of Amazon Marketing? appeared first on Ad Badger.
Bhatnaturally
FEBRUARY 5, 2023
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled [.]
Smart Insights
FEBRUARY 12, 2023
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.
AdExchanger
FEBRUARY 28, 2023
Virginia is for lovers – and privacy lawyers.
Ad Monsters
FEBRUARY 5, 2023
Black professionals occupy just 3.7% of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily.
Adweek
FEBRUARY 13, 2023
For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles. We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience?
Monetize More
FEBRUARY 27, 2023
A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!),
Marketing Dive
FEBRUARY 28, 2023
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations
MNTN
FEBRUARY 24, 2023
According to a recent report from Samba TV, the number of Americans who no longer pay for cable TV has reached 52%. This shift is partly due to broadcasters moving their content off of traditional broadcast TV and onto streaming services.
AdExchanger
FEBRUARY 9, 2023
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s The post Privacy Protection Is About More Than Just Getting Permission appeared first on AdExchanger.
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