AdExchanger
FEBRUARY 5, 2023
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.
Adweek
FEBRUARY 14, 2023
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.
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Fuel Lines
FEBRUARY 22, 2023
Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications. Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation.
Smart Insights
FEBRUARY 12, 2023
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, … The post E-commerce conversion rates benchmarks – 2023 update appeared first on Smart Insights.
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Exchange Wire
FEBRUARY 9, 2023
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.] The post <strong>Alkimi Exchange launches the world’s first decentralised ad exchange</strong> appeared first on ExchangeWire.com.
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
FEBRUARY 13, 2023
Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It's about uncovering, understanding and linking the needs and aspirations of one.
AdPushup
FEBRUARY 3, 2023
Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.
Smart Insights
FEBRUARY 17, 2023
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. … The post Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media appeared first on Smart Insights.
Paleo AdTech
FEBRUARY 27, 2023
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” The startup had been clicked-off barely two years earlier in the basement of O’Connor’s home in suburban Alpharetta, Georgia.
VideoWeek
FEBRUARY 13, 2023
Approaching a decade ago, I wrote an analyst report on ITV called “More than just linear TV” (which, funnily enough, is very similar to ITV’s current strategy tagline “More than TV”, and predates it, but I digress!). The crux of the report’s argument was that, as broadcasters built up their broadcast video on-demand (BVOD) services, they should be seen less as linear TV companies and more as video distribution platforms, and so increasingly agnostic as to their platform of distribution.
Marketing Dive
FEBRUARY 23, 2023
Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.
Adweek
FEBRUARY 1, 2023
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf. That is the premise behind Michelob Ultra's latest Super Bowl ad--released.
Martech
FEBRUARY 2, 2023
This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.
Smart Insights
FEBRUARY 6, 2023
Using capability maturity models to review your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and … The post Benchmarking your digital marketing capability appeared first on Smart Insights.
Martech Series
FEBRUARY 22, 2023
Marketers and martech: at a time when martech is considered to be the basis of everything that’s connected to marketing, it is crucial for marketing leaders to look for certain skills in their marketing teams (or boost existing skills) to adapt to an ecosystem that is widely digital-first and inspired by the use of various tech and martech. With martech at the core of marketing in the modern-day ecosystem, what matters most is not the use or adaption of ‘’too many’’ marketing technologies, but,
VideoWeek
FEBRUARY 23, 2023
Today we’re delighted to be launching the Sustainability in Advertising Guide 2023. You can download your free copy here. Sustainability has risen up the ad industry’s agenda in the last few years, as it’s become increasingly unavoidable how urgently media and advertising – like every other industry – needs to work towards true sustainability.
Marketing Dive
FEBRUARY 28, 2023
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
Adweek
FEBRUARY 13, 2023
For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles. We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience? Sure. Effective in attracting today's social-first audience?
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Smart Insights
FEBRUARY 28, 2023
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart … The post What is your digital marketing maturity? appeared first on Smart Insights.
Rob Campbell
FEBRUARY 22, 2023
Recently a mate sent me a photo and – quite frankly – I’m all kinds of obsessed with it. Look at it. LOOK AT IT!!! How amazing is that?! I have no idea how they could capture so much in one frame, but they did. Everywhere I look there’s an image that makes me go, “WTF?” … from the travel agents, that seems the most misplaced shop in the history of misplaced shops, through to that guy in the top window seemingly relieving himself on the people below.
Bhatnaturally
FEBRUARY 12, 2023
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, [.] The post Workday ‘rockstars’, Netflix-GM partnership for Super Bowl: creative ads of the week appeared first on Bhatnaturally.
Marketing Dive
FEBRUARY 23, 2023
Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.
Adweek
FEBRUARY 24, 2023
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope "You'll Never Walk Alone." The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis.
Martech
FEBRUARY 14, 2023
Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.
Smart Insights
FEBRUARY 1, 2023
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes … The post Digital marketing strategy and planning template appeared first on Smart Insights.
Ad Monsters
FEBRUARY 13, 2023
For some, Black history is a celebration that spans 28 days— or 29 on a leap year. But for others, Black history is a daily mantra. It is a dedication to the constant upliftment of Black people through community work, activism, and personal achievement. Black history often focuses on the trauma of our ancestors, and of course, we should always commemorate their bravery and sacrifice.
Exchange Wire
FEBRUARY 27, 2023
RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. The research found [.] The post <strong>RTB House Releases Results From FLEDGE API Testing</strong> appeared first on ExchangeWire.com.
Marketing Dive
FEBRUARY 1, 2023
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.
Adweek
FEBRUARY 27, 2023
We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly.
Martech
FEBRUARY 1, 2023
By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.
Smart Insights
FEBRUARY 7, 2023
Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really … The post What is the difference between efficiency and effectiveness marketing measures?
Bhatnaturally
FEBRUARY 5, 2023
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled [.] The post Canal+, McDonald’s and other top creative ads of the week appeared first on Bhatnaturally.
VideoWeek
FEBRUARY 13, 2023
The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. The European telcos will each take a 25 percent stake in the holding company, to be based in Belgium and run by independent management.
Marketing Dive
FEBRUARY 10, 2023
While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.
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