Adweek
OCTOBER 21, 2022
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand.
Ad Rants
OCTOBER 24, 2022
Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Ad Tech Blog
OCTOBER 29, 2022
My first database was a C64 datasette. In the 80s , you wrote the program in memory and then saved it a magnetic tape. When you need it, you load it from the datasette (no auto-save feature available.) The data model was effectively the C64 Basic variables types. Fast-forward to the 90s , my next database was a Microsoft Access file. I used to work with Visual Basic 5 to develop desktop applications. You could create tables, fields, and relationships and run join queries between tables.
Adweek
OCTOBER 28, 2022
No one expected Elon Musk's acquisition of Twitter for $44 billion, or $54.20 per share, to go smoothly after the deal was called off, the courts became involved, the transaction was rekindled and a poop emoji was thrown. And Musk certainly did not disappoint late Thursday.
Adweek
OCTOBER 9, 2022
When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism--how to best tell a story--by approaching it from a different perspective.
AdExchanger
OCTOBER 10, 2022
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way of cigarette smoking during a pregnancy. So, what’s left for digital advertisers who need to bring performance measurement back to their media plans?
Adweek
OCTOBER 14, 2022
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 18, 2022
Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S.,
Adweek
OCTOBER 18, 2022
A secret ingredient to better marketing that I've only just rediscovered: a good vacation. Sure, a vacation helps beat burnout, reduce stress and increase motivation levels. You've probably heard of that already. But the most underrated benefit?
Adweek
OCTOBER 14, 2022
It's Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience.
AdExchanger
OCTOBER 27, 2022
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”. Continue reading » The post What Deadline?
Adweek
OCTOBER 13, 2022
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte's Web this week.
Ad Rants
OCTOBER 17, 2022
Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO. The schema markup is a structured form of data that enables search engines to read your website pages in a better way.
VideoWeek
OCTOBER 11, 2022
Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019.
Adweek
OCTOBER 13, 2022
Marvel Studios' Black Panther is a particularly important franchise for many Black audiences.
Adweek
OCTOBER 11, 2022
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.
AdExchanger
OCTOBER 10, 2022
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely on.
Adweek
OCTOBER 28, 2022
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs.
Ad Rants
OCTOBER 11, 2022
It is clearly evident that marketing plays a crucial role in business success. A company can create and maintain long-lasting client relationships through its strategies.
Adweek
OCTOBER 4, 2022
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek.
Adweek
OCTOBER 10, 2022
As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward.
Chief Martech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex.
AdExchanger
OCTOBER 31, 2022
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Adweek
OCTOBER 24, 2022
As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside. Titled "Today's Holiday Moments Are Tomorrow's Memories," the minute-long spot centers on an older man who comes across his late wife's cookbook.
More About Advertising
OCTOBER 3, 2022
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months.
Adweek
OCTOBER 19, 2022
Walk into a McDonald's in Poland, and you can enjoy a concert with your meal. The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand's app.
Adweek
OCTOBER 17, 2022
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it's not just a favorite side but a party starter.
Smarty Ads
OCTOBER 20, 2022
Proven by time and experience advertising realizes a wide range of tasks for any company: quickly attracting the attention of the target audience, reminding loyal customers about the product, and increasing the number of potential customers; it is not a complete list of all the good things you can do. Media Buying
AdExchanger
OCTOBER 31, 2022
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media.
Adweek
OCTOBER 11, 2022
As National Hockey League players begin taking to the ice to begin the regular season Tuesday--joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague--fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter.
Adweek
OCTOBER 28, 2022
Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world.
More About Advertising
OCTOBER 6, 2022
The marketing and communications world is changing fast, but 85% of clients think the agency model is not keeping pace — and 78% condemn it as no longer fit for purpose — according to a new survey from Dentsu.
Adweek
OCTOBER 12, 2022
Henkel Canada's Purex was named the official laundry detergent of the National Hockey League as part of a multiyear Canadian partnership revealed Wednesday.
Adweek
OCTOBER 19, 2022
Quick stops at convenience stores often mean buying gas, lottery tickets, beer, cigarettes and snacks, which are consistently among the best-selling items. But a major cannabis player wants to add weed to that shopping list via a newly inked deal with Circle K in Florida.
AdExchanger
OCTOBER 27, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ghost Ad appeared first on AdExchanger. Comic Strip A/B testing Control Group creative AB testing Ghost Ad
Adweek
OCTOBER 4, 2022
It's hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday's tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms.
Adweek
OCTOBER 30, 2022
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work.
Expert insights. Personalized for you.
238 
Let's personalize your content