January, 2023

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5 Advertising Technology Trends You Need to Know for 2023

Advendio

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion in 2023 which is an increase of $47.8 billion from the 2022 prediction.

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As The Economy Shifts, 5 Things Mobile Advertisers Should Know

AdExchanger

As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy Shifts, 5 Things Mobile Advertisers Should Know appeared first on AdExchanger.

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How Amazon Ads Is Reshaping Contextual Advertising

AdExchanger

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

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Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Adweek

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates.

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Fail to your first 10 users

The Ad Tech Blog

“ Fail to learn ” has been a famous motto encouraging founders to push through rapid product iteration. I don’t know any founder eager to make mistakes. The “ learn ” piece is the insurance to claim once you inevitably fail while testing your product. What’s odd is that technical consultants, such as CTOs, VPs of Eng.,

Ad Tech 160
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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years.

MarTech 135

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Tinuiti Snaps Up Ampush To Enhance Its Social Chops

AdExchanger

Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday. The post Tinuiti Snaps Up Ampush To Enhance Its Social Chops appeared first on AdExchanger.

Marketing 141
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Netflix Joins Upfront Week, Nabbing Paramount’s Vacated Spot

Adweek

It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m.,

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JWT’s Jeremy Bullmore dies at 93.

More About Advertising

It may be the holiday season but it’s also the time, sadly, that many people check out. Jeremy Bullmore, long-serving creative director and then chairman of JWT in its great days, has died at 93. He went on to be director of WPP, doing much to give a warmer, more welcoming aspect to Sir Martin.

Agency 111
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Next-gen Software Architecture

The Ad Tech Blog

I went through different system architectures during my life as a programmer. From the single-file C64 programs to the multiple serverless functions running on distributed systems. If I zoom out and look at the systems I’ve helped design, you can see a distinctive pattern: they continuously break down into smaller pieces (creating new foundational layers.). One file becomes two files; two files become a library. An application runs on one single server.

Ad Tech 158
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Tech layoffs? Great companies are actively hiring marketing technology talent

Chief Martech

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Video Drove Media Budgets’ Return to Growth in Q4

VideoWeek

One in five UK marketers upped their budgets in Q4 2022, even as the economy entered a technical recession, according to the IPA Bellwether Report published today. The final three months of the year saw 20.2

Media 111
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7 Data Privacy Stories That Rocked Ad Tech In 2022

AdExchanger

From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that. The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger.

Ad Tech 136
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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

Adweek

Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz.,

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Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign

More About Advertising

Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning.

Agency 105
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What’s under the hood?

The Ad Tech Blog

You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.

Ad Tech 155
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Will BeReal Break Through in Social Media Marketing?

EGC Group

When a new year begins, theories and predictions as to innovations that will disrupt current trends and become a game changer abound. Consider the social media platform BeReal. Created in 2022, where is BeReal going in 2023?

Media 105
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DAZN Scores Over $2 Billion in 2022 Revenues

VideoWeek

Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. DAZN revenues totalled $2.3 billion last year, representing 70 percent growth YoY.

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The CNIL Is Fining Tech Companies Left And Right Over Consent Issues

AdExchanger

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.

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New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed

Adweek

For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition.

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Top changes at McCann as holding companies slim down creative

More About Advertising

There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald.

Marketing 105
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Time management: how to avoid working 90hs per day

The Ad Tech Blog

I’ve recently heard a phrase that changed my perspective on time management: “ if you don’t have time, how can you manage it? “ When I ask hyperproductive developers how they keep up with everything, they usually reply: “ I don’t think about it; I just focus on getting things done. “ There is something off about those two statements.

Ad Tech 152
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Why I Am Eternally Grateful For Anthony Hopkins Eyes …

Rob Campbell

I’m not back. Not properly. But today is the 24th anniversary of my Dad passing away and I couldn’t – and wouldn’t – let this pass without mention. 24 years means I’m fast approaching him not being in my life for half my life. And yet he is always there.

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Meta Limits Options for Targeted Advertising to Teenagers

VideoWeek

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February.

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IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance

AdExchanger

Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in.

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6,000 Lay’s Potatoes Power the Brand’s New Track Featuring Pop Star Anitta

Adweek

There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music.

Food 303
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Burberry ad shocks with a double mastectomy for Valentine’s Day

More About Advertising

Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges.

Fashion 105
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4 Data Privacy Trends for 2023

Ad Monsters

Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient.

Cookies 102
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McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

Marketing Dive

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram

Food 145
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How will Web3 develop in 2023?

Exchange Wire

Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [.]. The post How will Web3 develop in 2023?

Ad Tech 143
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It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices

AdExchanger

Ready, set. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

Ad Tech 124
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L’Oréal Hands Over the Creative Reins to Influencers Over 40

Adweek

Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app's 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5

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Mobile Monday: Your Super Bowl of Advertising Preview

Digital Turbine

What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their smartphones!

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A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.

MNTN

When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy?

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ChatGPT might change advertising — but it won’t revolutionize it

Marketing Dive

Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers

Marketing 140
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The Industry Reacts to DOJ Suing Google

VideoWeek

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny.