AdExchanger
JANUARY 17, 2023
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay's launched.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Smart Insights
JANUARY 22, 2023
Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the … The post The best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chief Martech
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?
Exchange Wire
JANUARY 24, 2023
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.] The post Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JANUARY 27, 2023
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust.
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.
Smart Insights
JANUARY 25, 2023
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights.
Marketing Dive
JANUARY 12, 2023
In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Mediavine
JANUARY 19, 2023
Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Despite many factors well beyond our control, we’re confident that 2023 will be a strong year at Mediavine, even if it isn’t for the industry or world e
AdExchanger
JANUARY 12, 2023
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in. The post IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance appeared first on AdExchanger.
Adweek
JANUARY 12, 2023
It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m., followed by a reception. For its first year at upfront.
Martech
JANUARY 27, 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
JANUARY 9, 2023
My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make … The post How can I use ChatGPT for marketing? appeared first on Smart Insights.
Marketing Dive
JANUARY 18, 2023
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
Ad Monsters
JANUARY 27, 2023
Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legi
AdExchanger
JANUARY 2, 2023
From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that. The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
JANUARY 6, 2023
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something
Mediavine
JANUARY 17, 2023
On behalf of all of us at Mediavine, Happy New Year! What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? As always, I work with Mediavine’s data experts to gain a few insights from several trillion data points. (With nearly 10,000 publishers now under the Mediavine umbrella, that’s barely an exaggeration!).
Marketing Dive
JANUARY 27, 2023
“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JANUARY 3, 2023
Media companies’ spending on original content will see a significant slowdown this year, according to Ampere Analysis, bringing an end to a decade of surging content budgets. The last 10 years saw global content spend almost double, from $128 billion to $243 billion, as deep-pocketed streaming companies splashed out on original content to feed their growing user bases.
AdExchanger
JANUARY 2, 2023
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.
Adweek
JANUARY 24, 2023
For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition. These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Chief Martech
JANUARY 25, 2023
In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.
Marketing Dive
JANUARY 31, 2023
Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
Martech Series
JANUARY 1, 2023
Revolutionary website analyzer allows business to assess their or competitors’ websites, leading to informed decisions and improved digital marketing efforts. SEO Tools Bin is a leading provider of free SEO tools for digital marketing. The company recently launched an advanced website analyzer, a tool that allows users to assess the performance and potential of not only business websites, but also those of their competitors.
AdExchanger
JANUARY 6, 2023
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection. The post The Year Ahead In Antitrust For Big Tech In The US And Abroad appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
128 
Let's personalize your content