January, 2023

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How Amazon Ads Is Reshaping Contextual Advertising

AdExchanger

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

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Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Adweek

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust.

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The best prompts for using ChatGPT for digital marketing

Smart Insights

Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the … The post The best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.

Marketing 143
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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 138
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?

MarTech 136
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Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong

Exchange Wire

In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.] The post Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong appeared first on ExchangeWire.com.

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Netflix Joins Upfront Week, Nabbing Paramount’s Vacated Spot

Adweek

It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m., followed by a reception. For its first year at upfront.

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How can I use ChatGPT for marketing?

Smart Insights

My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make … The post How can I use ChatGPT for marketing? appeared first on Smart Insights.

Marketing 143
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3 email marketing shifts to make in 2023

Martech

Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.

Marketing 135
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McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

Marketing Dive

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

Food 144
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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4 Data Privacy Trends for 2023

Ad Monsters

Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legi

Ad Tech 120
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The CNIL Is Fining Tech Companies Left And Right Over Consent Issues

AdExchanger

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.

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6,000 Lay’s Potatoes Power the Brand’s New Track Featuring Pop Star Anitta

Adweek

There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay's launched.

Food 339
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2023 essential digital marketing tools [Infographic]

Smart Insights

Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights.

Marketing 137
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something

GDPR 133
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9 marketing trends to watch as 2023 tests transformation bets

Marketing Dive

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.

Marketing 133
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Tech layoffs? Great companies are actively hiring marketing technology talent

Chief Martech

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.

Marketing 116
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It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices

AdExchanger

Ready, set. sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

Ad Tech 124
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed

Adweek

For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition. These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree.

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Best Days of 2023 (with Printable) — Behind the Numbers with Brad

Mediavine

On behalf of all of us at Mediavine, Happy New Year! What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? As always, I work with Mediavine’s data experts to gain a few insights from several trillion data points. (With nearly 10,000 publishers now under the Mediavine umbrella, that’s barely an exaggeration!).

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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to

GDPR 132
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Heinz says it’s time to ditch Roman numerals for Super Bowl 57

Marketing Dive

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Discover Competitor’s True Potential with SEO Tools Bin’s Advanced website Analyzer

Martech Series

Revolutionary website analyzer allows business to assess their or competitors’ websites, leading to informed decisions and improved digital marketing efforts. SEO Tools Bin is a leading provider of free SEO tools for digital marketing. The company recently launched an advanced website analyzer, a tool that allows users to assess the performance and potential of not only business websites, but also those of their competitors.

SEO 112
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IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance

AdExchanger

Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in. The post IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance appeared first on AdExchanger.

Agency 124
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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

Adweek

Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer.

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DAZN Scores Over $2 Billion in 2022 Revenues

VideoWeek

Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. DAZN revenues totalled $2.3 billion last year, representing 70 percent growth YoY. The service claims to reach 15 million paying subscribers, on more than 130 million connected devices. As well as its own dedicated app, 100 million users watch DAZN on YouTube, the report noted.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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5 strategies B2B marketing and sales teams can bank on as markets tighten

Martech

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

Marketing 130
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ChatGPT might change advertising — but it won’t revolutionize it

Marketing Dive

Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

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JWT’s Jeremy Bullmore dies at 93.

More About Advertising

It may be the holiday season but it’s also the time, sadly, that many people check out. Jeremy Bullmore, long-serving creative director and then chairman of JWT in its great days, has died at 93. He went on to be director of WPP, doing much to give a warmer, more welcoming aspect to Sir Martin. The post JWT’s Jeremy Bullmore dies at 93. first appeared on More About Advertising.

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This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy

AdExchanger

When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher. The post This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy appeared first on AdExchanger.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.