June, 2020

Remove the-state-of-programmatic-video-in-asia-q1-2020-part-2
article thumbnail

The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. How has video engagement shifted across Asia?