October, 2023

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Ad Targeting And Measurement On Disney+ Gets An Upgrade

AdExchanger

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.

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Setting goals for your digital marketing

Smart Insights

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and … The post Setting goals for your digital marketing appeared first on Smart Insights.

Marketing 122
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Trending Sources

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Meta Is Rolling Out Its First Gen AI Tools For Ad Creative

AdExchanger

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns. The tools will gradually be made available to more and more advertisers […] The post Meta Is Rolling Out Its First Gen AI Tools For Ad Creative appeared first on AdExchanger.

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Why Swifties Should Be More Than Just A Target Audience to Brands

Adweek

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 345
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Meta launches genAI features for ads

Martech

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.

Agency 135
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No thank you

Seth Godin

Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling. It’s not that people don’t have the time to offer an honest ‘thank you’ It’s that they don’t want to acknowledge the obligation or connection.

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Industry Adoption of Amended IAB Tech Lab Guidelines Is Vital to Drive Change

IAB Tech Lab

Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency.

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Google Answers The Industry’s Burning Questions About The Privacy Sandbox

AdExchanger

Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice. Alex Cone, product manager for the […] The post Google Answers The Industry’s Burning Questions About The Privacy Sandbox appeared first on AdExchanger.

Cookies 131
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Amazon Brings Streaming Advertising Capabilities to More Brands

Adweek

Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.

Marketing 136
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Pizza Principle

Seth Godin

Good pizza is rare, even though the method to create it is well known. Any efforts to make it more convenient, cheaper or easier will almost always make it worse. If you think this post is about pizza, I’m afraid that we’re already stuck.

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Will Money Move from Desktop and Mobile to CTV After Cookies Disappear?

VideoWeek

Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. In this interview, Wilhite discusses what he expects to see happen in a post-cookie world, the role of contextual targeting in CTV, and the opportunities which have opened up for Publica since its acquisition by IAS.

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What is the IAB Tech Lab Spiders and Bots list?

IAB Tech Lab

In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated media activity (e.g.

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Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

AdExchanger

The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic. The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.

Media 127
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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BuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk

Adweek

The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction.

eCommerce 302
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AI in marketing: How to balance automation and the human touch

Martech

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.

Marketing 132
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Three things about innovation

Seth Godin

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. And it’s not convenient. If it were, someone would have done it already. Finally, it’s not sure to work. If you need any or all three of these things for your project to move forward, you probably should pick a different project.

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CTV Advertising Measurement and Attribution: Challenges and Solutions

Exchange Wire

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [.] The post CTV Advertising Measurement and Attribution: Challenges and Solutions appeared first on ExchangeWire.com.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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‘What a bozo move’: Publishers react to X update removing headlines from posts

Digiday

Another day, another platform change at X. As of last week, the social media platform formerly known as Twitter no longer automatically features headlines in posts containing links. This change has led publishers, including The New York Times and The Washington Post, to notify their newsrooms with guidelines for posting to the platform. The Washington Post’s deputy director of social and off-platform curation Travis Lyles sent out a memo to the newsroom on Friday, which was shared with Digiday,

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Narrative, Snowflake and TTD Take Data Marketplace Sales To The Cloud

AdExchanger

Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk (TTD) and data marketplace tech vendor Narrative, which announced a new joint product to make it feasible for practically any company with data stored on Snowflake to make that data available in TTD’s marketplace. Third-party […] The post Narrative, Snowflake and TTD Take Data Marketplace Sales To The Cloud appeared first on AdExchanger.

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Bridgerton Breakout Star Shills for Booze-Free Spirits Brand

Adweek

As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, "Choose Different." The spot debuts during.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’

Adweek

The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O'Connell, centers around the sense of pride Philadelphians have.

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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

Adweek

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United States, according to the CDC. But since.

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The Always Sunny Gang Gets Into the Whiskey Business With Spots Reminiscent of 1970s Beer Ads

Adweek

Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with. Four Walls, the Irish-American whiskey brand.

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The Messenger Pens AI Partnership to Verify Its Reporting Quality

Adweek

The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the deal, The Messenger will gain access to a proprietary tool built by Seekr.

Media 298
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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3 Major Ways Generative AI Is Redefining Search

Adweek

The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising--search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from.

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NBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo

Adweek

With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company's performance with the original 2020.

Marketing 273
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What Sets Latinx Influencers Apart From the Rest of The Creator Economy

Adweek

The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%.

Media 302
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AI Turns Vegans Into Carnivores in New Steak-umm Campaign

Adweek

Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another proudly points to his "V" for vegan tattoo and a woman adds: "I would never consider eating meat.

Food 268
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.