Adweek
NOVEMBER 7, 2022
Former Twitter CEO Jack Dorsey finally weighed in on the chaos enveloping his former company since it was taken over by Elon Musk late last month, but he did not mention the company's new owner at all. Dorsey said in a tweet Saturday, "Folks at Twitter past and present are strong and resilient. They will.
The Ad Tech Blog
NOVEMBER 7, 2022
That’s not a question you should ask; however, it is the first answer you need. If you ask a senior engineer what’s their rate, he would probably be in the range of 80-100dls/hour. In your current company stage, can you afford it? Leaving this question until the end might be wasting your and the engineer’s time. If you can’t afford the engineer, there is not much to discuss.
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Adweek
NOVEMBER 7, 2022
YouTube Shorts, meet YouTube TV. YouTube TV, meet YouTube Shorts. The Google-owned video platform brought its short-form video offering to its television application Monday for TV models 2019 and later and newer game consoles.
Ad Rants
NOVEMBER 7, 2022
Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system. While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 7, 2022
Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy's Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London.
Marketing Dive
NOVEMBER 7, 2022
The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
NOVEMBER 7, 2022
It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector. 1. The Importance Of The Featured Snippets Will Grow. Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial.
Adweek
NOVEMBER 7, 2022
Pinterest's goal for Pinners this holiday shopping season is to "Gift Like You Get Them." The platform teamed up with creative agency Funworks on the campaign, which is aimed at informing people how they can use Pinterest features such as board and search to become better gifters. Pinterest said the campaign introduces "bad gifter" personas.
Ad Rants
NOVEMBER 7, 2022
Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity. Here are some practical tips to help you improve conversions for your next PPC campaign.
Adweek
NOVEMBER 7, 2022
Grey's leadership team has grown by three, with the promotion of longtime executive Jason Kahner at the global level and the hiring of Thiago Cruz and Alba Anthony at the New York office. In addition, Amber Guild has resigned from her position as CEO of Grey New York after a year. Guild was formerly with.
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Marketing Dive
NOVEMBER 7, 2022
The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity.
Adweek
NOVEMBER 7, 2022
Creating diverse, authentic content is no small task for brands. While studio-produced content remains a critical part of the content mix, brands are increasingly seeking new ways to scale and source organic content. The influencer, the brand ambassador and, more recently, the user-generated content creator offer new avenues for creating content--feeding into the model known.
Martech
NOVEMBER 7, 2022
In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be able to effectively measure their marketing activity? . Across the industry, there is no shortage of different initiatives and solutions attempting to tackle this — from the Privacy Sandbox to data clean rooms to the Unified ID 2.0.
Adweek
NOVEMBER 7, 2022
By default, Discord allows every server to have up to 50 custom emojis. The server's owner, as well as anyone with the "Manage Emoji" permission, can upload custom emojis to the server. It's possible someone may upload a custom emoji to a server that other users don't approve of. If this ever happens, users can.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
NOVEMBER 7, 2022
Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.
Adweek
NOVEMBER 7, 2022
Creative, filmmaker and artist Azsa West is returning to Wieden+Kennedy as chief creative officer for its Portland headquarters. First coming to the creative agency in 2006, West will rejoin Wieden+Kennedy in Spring 2023 from Anomaly Berlin, where she's held the role of executive creative director since 2021. The Wieden+Kennedy alum will also replace Portland's creative.
Marketing Dive
NOVEMBER 7, 2022
The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.
Adweek
NOVEMBER 7, 2022
Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service. Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom. These Animated BMW Ads Turn a Times Square.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
NOVEMBER 7, 2022
A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.
Adweek
NOVEMBER 7, 2022
Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $7.99-per-month Twitter Blue subscription service until after the midterm elections in the U.S. Tuesday. Ryan Mac, Kate Conger and Mike Isaac of The New York Times viewed an internal Twitter post discussing the plans, signaling a change to.
AdExchanger
NOVEMBER 7, 2022
Ben DutterSVP of Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Dutter, Continue reading » The post Apple Faces An Uphill Battle In Its Ad Tech Expansion appeared first on AdExchanger.
Adweek
NOVEMBER 7, 2022
The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices. The 4A's invited Adweek to a lunch with CEOs across the industry landscape.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 7, 2022
The Facebook advertising platform has been beset by glitches and miscues all year. Budgets empty in the wee hours of the morning. Campaign creative is sometimes arbitrarily rejected. In some. Continue reading » The post Meta’s Ad Platform Glitches Spur Q4 Angst – And A Customer Service Fee Scheme appeared first on AdExchanger.
Adweek
NOVEMBER 7, 2022
NAACP president and CEO Derrick Johnson met with new Twitter owner Elon Musk last Tuesday and apparently came away unimpressed. Johnson issued a statement over the weekend calling on advertisers to pause their spending on Twitter, saying, "It is immoral, dangerous and highly destructive to our democracy for any advertiser to fund a platform that.
Martech
NOVEMBER 7, 2022
Looking at Twitter’s financials, it is difficult to see a way for it to survive. The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Musk’s purchase has made its finances even worse by adding debt and scaring off revenue. For brands Twitter has provided a unique, immediate channel for connecting with consumers.
Adweek
NOVEMBER 7, 2022
If brands want to advertise in Telemundo's U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they're pretty much out of time. NBCUniversal and Telemundo have just a "handful of units" remaining with under two weeks to go until the soccer competition kicks off Nov. 20 in Qatar, according to Mark Marshall, president of advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 7, 2022
Despite the economic headwinds facing digital publishers, Axios is in growth mode. The publisher eclipsed its overall 2021 revenue numbers as of Q3 this year thanks in large part to. Continue reading » The post Axios Is Building Toward An Even Revenue Split Between Ads And Subscriptions appeared first on AdExchanger.
Adweek
NOVEMBER 7, 2022
The 95th Academy Awards will see a familiar face next year: Jimmy Kimmel will return as emcee for the ceremony, which is scheduled for March 12, 2023 on ABC. Kimmel hosted back-to-back broadcasts in 2017 and 2018, before the Oscars opted to go hostless in 2019 and 2020. Amy Schumer, Wanda Sykes and Regina Hall.
Marketing Dive
NOVEMBER 7, 2022
The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions.
Adweek
NOVEMBER 7, 2022
By default, Mastodon will send users push notifications when certain actions take place in the social networking application. For instance, the app will notify users whenever someone mentions them in a post. Users have the option to turn off the app's notifications if they don't want to receive these alerts. Our guide will show you.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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