The Ad Tech Blog
MARCH 17, 2024
The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. The Privacy-Personalization Paradox In today’s advertising, there is a significant tension between creating content that deeply resonates with users and preserving their privacy.
AdExchanger
MARCH 17, 2024
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […] The post Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms appeared first on AdExchanger.
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Seth Godin
MARCH 17, 2024
Learning is about becoming incompetent on our way to getting better. If you’re not open to the tension that is caused by knowing you could do better, it’s unlikely you’re willing to do the work to get better. As you’re doing that work, there’s the satisfaction it brings, but also the knowledge that just a moment ago, you weren’t any good.
AdExchanger
MARCH 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week when NBCUniversal announced that it’s integrating with the solution through DV360, Broadcasting+Cable reports. For the uninitiated, PAIR stands for Publisher Advertiser Identity Reconciliation, and it’s Google’s protocol for securely matching […] The post NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
MARCH 17, 2024
Forget Google for a sec. Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser. Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising. It’s a compelling narrative for a media seller, especially one aiming to expand its ads business to boost its overall bottom line.
AdExchanger
MARCH 17, 2024
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish. The post Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 17, 2024
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there is little talk about the high concentration of the market in national retailer platforms. Continued low concentration in the mid- and long-tail retailer segments could pose an existential threat to […] The post Advertising Could Gobble Up The Grocery Business appeared first on AdExchanger.
Digiday
MARCH 17, 2024
Ad tech faces some existential threats as the foundational tools used to mix and match audiences face extinction. However, having conquered the desktop and mobile internet, some ad tech companies are simultaneously finding new lifeblood in the guise of connected TV advertising, a sector of the ad industry that’s tipped to grow 22.4% this year, topping $30 billion in spend, according to eMarketer.
More About Advertising
MARCH 17, 2024
Saturday was a write off for many Sainsbury’s branches. Thanks to a “technical issue” there were no contactless payments in store, and online deliveries were left in limbo. For a while, the supermarket couldn’t even contact customers to tell them the bad news that their “Good food for all of us” promise applied only to … The post Good food for none of us.
Digiday
MARCH 17, 2024
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out. “Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites.
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More About Advertising
MARCH 17, 2024
Publicis Groupe’s Le Pub agency has recruited Marie Kondo for an unlikely pairing with Barilla pasta. A new campaign shows Kondo, the queen of decluttering, packaging up items that no longer “spark joy” for her in order to resell them. Kondo skilfully folds each item to fit precisely into the different sized Barilla boxes, then … The post Marie Kondo sparks joy for Barilla pasta boxes on Global Recycling Day first appeared on More About Advertising.
Digiday
MARCH 17, 2024
The U.S. House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If you’ve been reliant on one platform, perhaps that’s what you’re solely known for, you’ll need to reinvent yourself and get out of the pigeonhole of be
AdExchanger
MARCH 17, 2024
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […] The post Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use appeared first on AdExchanger.
Digiday
MARCH 17, 2024
Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. In fact, some are gearing up to take that exact step. The looming threat of a bill that could foist new ownership onto the app or potentially ban it in the U.S. has thrown them into a frenzy. They’re urgently trying to anticipate and mitigate any potential geopolitical fallout that such an event could trigger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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