AdExchanger

DECEMBER 29, 2024

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely. In their place, data-driven advertisers have reverted to familiar stalwarts […] The post The Ad Measurement Trends That Reshaped Online Advertising This Year appeared first on AdExchanger.

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Digiday

DECEMBER 29, 2024

Whichever way you look at it, 2024 was a slam dunk year for womens sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed. During the 2024-25 broadcast year, GroupM still the industrys largest media agency network, at least for now has driven more client spending toward women’s sports, increasing it 1

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AdExchanger

DECEMBER 29, 2024

What captured our readers attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality. Quality has been a theme for some time in programmatic in every permutation possible. This year, quality […] The post AdExchangers Top 10 Stories Of 2024 appeared first on AdExchanger.

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Digiday

DECEMBER 29, 2024

Judging from the reaction to the news of Omnicoms planned acquisition of Interpublic Group near the end of 2024, theres a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will be vital for them to compete with each other. But getting so large means seeking out the largest multi-national marketers that need that global heft to execute their media the P&Gs, Coca-Colas and General Motors of the marketing world.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS). This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance,

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Digiday

DECEMBER 29, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re wrapping up another eventful year. TikTok has found itself on the positive and negative sides of the news cycle, Google pulled its plans to kill third-party cookies and publishers continued to move the pieces of their revenue puzzles around searching for the right fit.

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AdvertiseMint

DECEMBER 29, 2024

The TikTok ban has sparked widespread debate across the globe, primarily due to concerns over data privacy and national security along with whether Trump will save TikTok. It’s made an uncertain situation for brands, companies and TikTok advertising agencies. Multiple governments, especially those in the U.S. and India, have raised fears about the potential misuse of user data by the Chinese government, given TikTok’s parent company, ByteDance, is headquartered in China.

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