Holiday Season 2021 for App Marketers in Southeast Asia: Trends, Dos and Don’ts, and Actionable Strategies
InMobi
DECEMBER 14, 2021
The in-app ecosystem however has seen a growth surge like no other, particularly in India and Southeast Asia. While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage.
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