Adweek
JANUARY 30, 2023
It's showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as "Paramount+ with Showtime" in the U.S.
More About Advertising
JANUARY 30, 2023
Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning.
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Adweek
JANUARY 30, 2023
Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile.
More About Advertising
JANUARY 30, 2023
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald.
Adweek
JANUARY 30, 2023
Busch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand's regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer.
Digital Turbine
JANUARY 30, 2023
What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their smartphones!
Adweek
JANUARY 30, 2023
A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JANUARY 30, 2023
To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games' action-packed narratives.
AdExchanger
JANUARY 30, 2023
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy Shifts, 5 Things Mobile Advertisers Should Know appeared first on AdExchanger.
Adweek
JANUARY 30, 2023
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party.
AdExchanger
JANUARY 30, 2023
Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register.
Adweek
JANUARY 30, 2023
Ever since M&M's updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an "indefinite pause" on its spokescandies due to their "polarizing" nature.
Basis
JANUARY 30, 2023
As folks in the technology industry know all too well, the past few years have been a wild ride. Though factors like economic uncertainty , inflation , and supply chain disruptions have affected many sectors, the tech industry has been especially hard-hit.
Adweek
JANUARY 30, 2023
Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.
Ad Monsters
JANUARY 30, 2023
We’ve written a lot about the power of first-party data strategies and their ability to balance the scale back toward publishers. Often, though, publishers don’t even know what they have, how to define it, or how to even acquire or activate it.
Adweek
JANUARY 30, 2023
If you've ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO's The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse--sans the messy plot twists.
AdExchanger
JANUARY 30, 2023
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel.
Adweek
JANUARY 30, 2023
I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now.
AdExchanger
JANUARY 30, 2023
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking The post How Delta Air Lines Is Building Its Addressable Audience appeared first on AdExchanger.
Adweek
JANUARY 30, 2023
Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year.
Marketing Dive
JANUARY 30, 2023
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company
Adweek
JANUARY 30, 2023
The first five years of a child's life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society.
AdExchanger
JANUARY 30, 2023
The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. It also illustrates the need for SSPs to differentiate The post Horizon Media Connects Its ID To OpenX’s SSP appeared first on AdExchanger.
Adweek
JANUARY 30, 2023
A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals. Iliza Shlesinger is here for it--up to a point.
Marketing Dive
JANUARY 30, 2023
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly
Adweek
JANUARY 30, 2023
TikTok allows users to create "Duets" with other users' videos. However, creators can turn off this feature so other users can't create duets with their content. Our guide will show you how to change who can duet with your videos in the TikTok mobile application.
Exchange Wire
JANUARY 30, 2023
In today's ExchangeWire news digest: Microsoft, GitHub, and Open AI appeal against a copyright infringement lawsuit; UK households cancelled over two million subscriptions to video-on-demand services last year; and China's Baidu is reportedly building its own AI-powered Chatbot.
Adweek
JANUARY 30, 2023
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second.
Martech
JANUARY 30, 2023
“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022.
VideoWeek
JANUARY 30, 2023
At the end of last year, UK TV measurement body BARB began reporting viewing figures for Netflix, lifting the lid on the traditionally cagey streaming giant as it introduces advertising for the first time. After the first couple of months of Netflix numbers being reported, here’s what we’ve learnt.
Martech
JANUARY 30, 2023
Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them?
Marketing Dive
JANUARY 30, 2023
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips
Martech
JANUARY 30, 2023
This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs.
Marketing Dive
JANUARY 30, 2023
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize
Oko
JANUARY 30, 2023
Securing a Google AdX account is often seen as the next step after using and outgrowing Google AdSense, which is best suited to smaller publishers in the early stages of their monetization journey.
Martech Series
JANUARY 30, 2023
Program supports the next generation of data leaders; provides hundreds of students with Alation and real-world experience Alation Inc., the leader in enterprise data intelligence solutions, announced three new universities participating in its philanthropic initiative, The Data Intelligence Project.
Digiday
JANUARY 30, 2023
As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies.
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