Mon.Jan 30, 2023

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Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear

Adweek

It's showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as "Paramount+ with Showtime" in the U.S.

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Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign

More About Advertising

Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning.

Agency 105
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Instagram for Business: How to Add a Lead Form to Your Profile

Adweek

Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile.

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Top changes at McCann as holding companies slim down creative

More About Advertising

There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald.

Marketing 105
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Sarah McLachlan and a Wolf Find the Wrong Kind of Shelter in Busch Light’s Super Bowl Ad

Adweek

Busch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand's regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer.

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Mobile Monday: Your Super Bowl of Advertising Preview

Digital Turbine

What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their smartphones!

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The British Advertising Industry Finally Faces Up to Its Talent Crisis

Adweek

A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality.

More Trending

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Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles

Adweek

To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games' action-packed narratives.

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As The Economy Shifts, 5 Things Mobile Advertisers Should Know

AdExchanger

As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy Shifts, 5 Things Mobile Advertisers Should Know appeared first on AdExchanger.

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How Nonalcoholic Brands Amped Up Collaborations for Dry January and Beyond

Adweek

Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party.

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Why Disney Is Already Up To Its (Mickey) Ears In Upfront Planning

AdExchanger

Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register.

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What the Heck Is M&M’s Doing With Its Spokescandies?

Adweek

Ever since M&M's updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an "indefinite pause" on its spokescandies due to their "polarizing" nature.

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3 Strategies to Help Tech Marketing Teams Weather Unpredictability  

Basis

As folks in the technology industry know all too well, the past few years have been a wild ride. Though factors like economic uncertainty , inflation , and supply chain disruptions have affected many sectors, the tech industry has been especially hard-hit.

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As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

Adweek

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

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5 First-party Data Strategies For Publishers in 2023

Ad Monsters

We’ve written a lot about the power of first-party data strategies and their ability to balance the scale back toward publishers. Often, though, publishers don’t even know what they have, how to define it, or how to even acquire or activate it.

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Hotel Staff Become the VIPs for ‘Peninsula Perspectives’ in Hospitality Marketing Twist

Adweek

If you've ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO's The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse--sans the messy plot twists.

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How TheSoul Is Surfing The Waves Of Shorts, Commerce And Video Monetization

AdExchanger

Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel.

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4 Retail Media Marketing Predictions for 2023

Adweek

I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now.

Retail 211
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How Delta Air Lines Is Building Its Addressable Audience

AdExchanger

In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking The post How Delta Air Lines Is Building Its Addressable Audience appeared first on AdExchanger.

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How Rolling Stone Uses Its Super Bowl Party as a Massive Marketing Opportunity for Its Events

Adweek

Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year.

Marketing 208
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Agencies, consultancies step up metaverse investment, experiments

Marketing Dive

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company

Marketing 112
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The Princess of Wales Is Leading a New Campaign Advocating for Early Childhood

Adweek

The first five years of a child's life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society.

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Horizon Media Connects Its ID To OpenX’s SSP

AdExchanger

The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. It also illustrates the need for SSPs to differentiate The post Horizon Media Connects Its ID To OpenX’s SSP appeared first on AdExchanger.

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Iliza Shlesinger Is Here for Your Game-Day Rituals and Fish Tales in New Seagram’s 7 Ads

Adweek

A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals. Iliza Shlesinger is here for it--up to a point.

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Has TV ad measurement’s day of reckoning finally arrived?

Marketing Dive

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly

Marketing 111
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TikTok: How to Change Who Can Duet With You

Adweek

TikTok allows users to create "Duets" with other users' videos. However, creators can turn off this feature so other users can't create duets with their content. Our guide will show you how to change who can duet with your videos in the TikTok mobile application.

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Microsoft, GitHub & OpenAI Appeal to Dismiss Lawsuit; UK Homes Cancel 2 Million Streaming Services

Exchange Wire

In today's ExchangeWire news digest: Microsoft, GitHub, and Open AI appeal against a copyright infringement lawsuit; UK households cancelled over two million subscriptions to video-on-demand services last year; and China's Baidu is reportedly building its own AI-powered Chatbot.

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Adweek Podcast: Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland

Adweek

In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second.

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Introducing an in-depth guide to the Agile Marketing Navigator

Martech

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022.

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Netflix on BARB: What We’ve Learnt

VideoWeek

At the end of last year, UK TV measurement body BARB began reporting viewing figures for Netflix, lifting the lid on the traditionally cagey streaming giant as it introduces advertising for the first time. After the first couple of months of Netflix numbers being reported, here’s what we’ve learnt.

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When I asked ChatGPT to write an article about ChatGPT

Martech

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them?

MarTech 103
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Busch Light enlists Sarah McLachlan for Super Bowl LVII

Marketing Dive

The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips

Marketing 101
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North Star goals for category leaders: First-party customer view

Martech

This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs.

MarTech 99
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Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

Marketing Dive

The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize

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How to access Google’s Ad Exchange (AdX)

Oko

Securing a Google AdX account is often seen as the next step after using and outgrowing Google AdSense, which is best suited to smaller publishers in the early stages of their monetization journey.

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Alation’s Data Intelligence Project Goes Global with New Cohort of Universities

Martech Series

Program supports the next generation of data leaders; provides hundreds of students with Alation and real-world experience Alation Inc., the leader in enterprise data intelligence solutions, announced three new universities participating in its philanthropic initiative, The Data Intelligence Project.

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Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

Digiday

As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies.

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