Adweek
JANUARY 30, 2023
It's showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as "Paramount+ with Showtime" in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount.
Martech
JANUARY 30, 2023
“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.
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Adweek
JANUARY 30, 2023
Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile. Our guide will show you how to add a lead form.
Martech
JANUARY 30, 2023
This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 30, 2023
Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There's some consensus that Fledge, an acronym for first locally executed decision.
Martech
JANUARY 30, 2023
Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 30, 2023
Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning. A few visits to Kensington Palace and Windsor Castle later, Wonderhood has come up with this claymation film, designed to raise awareness of. The post Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign first appeared on More About Advertising.
Adweek
JANUARY 30, 2023
To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games' action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo.
More About Advertising
JANUARY 30, 2023
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald. Which means that McCann Worldgroup global CEO Daryl Lee (above) will become McCann global CEO.
Adweek
JANUARY 30, 2023
I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now.
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Oko
JANUARY 30, 2023
Securing a Google AdX account is often seen as the next step after using and outgrowing Google AdSense, which is best suited to smaller publishers in the early stages of their monetization journey. We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […] The post How to access Google’s Ad Exchange (AdX) appeared first on OKO Digital.
Adweek
JANUARY 30, 2023
A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals. Iliza Shlesinger is here for it--up to a point. The comedian, returning for another round of Seagram's 7 commercials, gets a peek into Andrew's superstitious pre-kickoff habit. Namely, he kisses a.
Digital Turbine
JANUARY 30, 2023
What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their smartphones! Which is why a complimentary mobile strategy is critical to get the most bang for your big bucks.
Adweek
JANUARY 30, 2023
A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JANUARY 30, 2023
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy Shifts, 5 Things Mobile Advertisers Should Know appeared first on AdExchanger.
Adweek
JANUARY 30, 2023
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party. While the famous pop singer playfully refers to herself as "the.
AdExchanger
JANUARY 30, 2023
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing commerce, some are getting into CTV and others are going The post How TheSoul Is Surfing The Waves Of Shorts, Commerce And Video Monetization appeared first on AdExchanger.
Adweek
JANUARY 30, 2023
If you've ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO's The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse--sans the messy plot twists. For its new global campaign, "Peninsula Perspectives," the luxury hospitality brand goes against the grain, eschewing the traditional.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 30, 2023
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking The post How Delta Air Lines Is Building Its Addressable Audience appeared first on AdExchanger.
Adweek
JANUARY 30, 2023
The first five years of a child's life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society. That issue is now coming into the spotlight in Britain, where a member of its royal family-Catherine, Princess of Wales-is spearheading a major campaign to raise.
Martech Series
JANUARY 30, 2023
Program supports the next generation of data leaders; provides hundreds of students with Alation and real-world experience Alation Inc., the leader in enterprise data intelligence solutions, announced three new universities participating in its philanthropic initiative, The Data Intelligence Project. New universities include The University of Arkansas at Little Rock in Arkansas, The University of Cincinnati in Ohio, and The University of Stirling in Scotland.
Adweek
JANUARY 30, 2023
TikTok allows users to create "Duets" with other users' videos. However, creators can turn off this feature so other users can't create duets with their content. Our guide will show you how to change who can duet with your videos in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JANUARY 30, 2023
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.
Adweek
JANUARY 30, 2023
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second.
Marketing Dive
JANUARY 30, 2023
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.
Adweek
JANUARY 30, 2023
Ever since M&M's updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an "indefinite pause" on its spokescandies due to their "polarizing" nature. Critics cheered. "Go woke, go broke," many tweeted. Tucker Carlson.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JANUARY 30, 2023
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.
Adweek
JANUARY 30, 2023
Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game headlined by Lil Wayne may have.
Martech Series
JANUARY 30, 2023
Run:ai , the leader in compute orchestration for AI workloads, announced that it has attained unprecedented growth in 2022. The company has experienced triple-digit revenue growth in its overall business and within its existing customer base. Additionally, the company has doubled the number of customers it serves, proving that Run:ai’s GPU Orchestration platform is becoming increasingly vital for companies of all sizes to compete in today’s market. “We’re thrilled to have
Basis
JANUARY 30, 2023
As folks in the technology industry know all too well, the past few years have been a wild ride. Though factors like economic uncertainty , inflation , and supply chain disruptions have affected many sectors, the tech industry has been especially hard-hit. Couple these challenges with skyrocketing layoffs , and advertisers in tech might be left questioning whether working in an industry that’s supposed to be on the cutting edge of innovation is all it’s cracked up to be.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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