Martech
JUNE 19, 2025
Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.
Adweek
JUNE 19, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Michael Kassan Sees More Holdco M&A in the Next Year The 3C Ventures head says Omnicom-IPG is just the start of agency consolidation Michael Kassan makes bold predictions at Cannes. Diarmuid Greene, Web Summit, Sportsfile By Kendra Barnett --> Michael Kassan , one of the media and marketing industry’s most influential dealmakers and the head of advisory firm 3C Ventures, anticipates another age
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Ad Monsters
JUNE 19, 2025
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best. At Cannes Lions 2025 , AdMonsters sat down with Dan Reynolds , SVP of Global Content, Media, and Partnerships at Hilton. We talked about how Hilton is leaning into storytelling, cultural moments, and partnering with creators to tell stories that resonate with consumers.
Adweek
JUNE 19, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix for Creative Effectiveness The 10-year-old campaign won big, while Dove and AXA also took home top prizes. Shot on iPhone has spanned outdoor to film, such as this spot capturing natures wonders Apple By Kristina Monllos --> Apple’s “Shot on iPhone” campaign –the long-running pitch that consumers need a simple tool and imagination to make somet
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
VideoWeek
JUNE 19, 2025
Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. In this article, Goel makes the case for bringing in advertisers who have never bought traditional TV, and embracing the tech that keeps them in control while affording advertisers full transparency.
Adweek
JUNE 19, 2025
This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift from high-volume, transactional marketing to high-value, personalized relationships.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JUNE 19, 2025
The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [.] The post Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025 appeared first on ExchangeWire.com.
Playwire
JUNE 19, 2025
Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Cost Per Engaged Viewer (CPEV) shows campaign efficiency; under $20 typically signals a profitable campaign. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.
Digiday
JUNE 19, 2025
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example. Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running digital out-of-home (DOOH) work triggered by rising local temperatures.
Adweek
JUNE 19, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Revolving Door Round-Up: Fox News Jacqui Heinrich Named to WHCA Board She will serve as WHCA president between 2027 and 2028 (Courtesy Frank Micelotta/Fox News Media) By Mark Mwachiro --> Next president : Fox News senior White House correspondent Jacqui Heinrich has been named to the White House Correspondents Association Board starting on July 15.
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Exchange Wire
JUNE 19, 2025
We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world. It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [.] The post Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette appeared first on ExchangeWire.com.
Digiday
JUNE 19, 2025
To receive this daily Cannes briefing over email, please subscribe here. After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. That’s the Cannes trick after all. It’s a place where tensions coexists with spectacle.
Exchange Wire
JUNE 19, 2025
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [.] The post HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2 appeared first on ExchangeWire.com.
Digiday
JUNE 19, 2025
Subscribe: Apple Podcasts • Spotify Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JUNE 19, 2025
Cannes 2025 hasn’t been the UK’s strongest performance so far, but Ogilvy London has provided a boost on Day 4 by winning a Grand Prix in Creative Strategy for Dove and How a soap brand created a global self-esteem movement. The UK also won two Golds in Creative Effectiveness. In the first year of Luxury … The post Ogilvy wins UK’s first Grand Prix and BETC Paris wins first Luxury Lions first appeared on More About Advertising.
Digiday
JUNE 19, 2025
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free. Hearst’s senior director of AI initiatives, Alexandria Redmon wanted a personal chef assistant — something she could talk to while cooking, without smearing her phone with batter. Using OpenAI’s GPT large language model (Hearst has a content licensing deal with OpenAI), Redmon built the prototype in a few days.
Martech Series
JUNE 19, 2025
SmythOS appoints AI agent Aria as CMO, showcasing its open-source agent OS powering real-time orchestration, auditability, and next-gen AI teamwork. SmythOS , creator of the AI Agent Operating System, announced the appointment of Aria, a SmythOS powered agent, as the company’s Chief Marketing Officer. I help my team succeed in a noisy space with best practices, critical insights, solid processes, and a good amount of fun.” — Aria, SmythOS CMO In February 2024, the marketing team at SmythOS
Digiday
JUNE 19, 2025
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. The term “agentic AI” refers to artificial intelligence tools that can autonomously pursue goals, take actions and make decisions without requiring constant human input. Unlike prompt-based AI tools like ChatGPT, which rely on direct, step-by-step input from users, agentic AI systems can pursue goals autonomously across mul
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JUNE 19, 2025
This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and […]
Martech
JUNE 19, 2025
Marketing has experienced a significant evolution roughly every two decades. We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.” Personalization was king. Performance over anything. However, data misuse brings distrust and legislation.
Adweek
JUNE 19, 2025
This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]
AdPulp
JUNE 19, 2025
International travelers spent a record $254 billion in the US last year. Things look notably different this year. White House travel bans, a constant barrage of insults, and hostility towards all sorts of people have quickly led to the possibility of billions of dollars in losses for the US travel industry, as Canadians, Mexicans, and […] The post New York Is Doing Its Part to Make America Worth Visiting Again appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JUNE 19, 2025
This post was created in partnership with Nativo Key takeaways With an increasing number of marketing and advertising channels, measuring marketing success can be difficult.
Exchange Wire
JUNE 19, 2025
Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [.] The post Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030 appeared first on ExchangeWire.com.
Adweek
JUNE 19, 2025
As climate action commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn money that could help the earth.
More About Advertising
JUNE 19, 2025
Cannes is always good for a celeb spot; you could take your pick from talks from a whole array including Seal, Will.i.am, Jimmy Fallon and Ryan Reynolds yesterday, while the streets around the Croisette are clogged with their armoured cars. But among all the very male energy, a very different kind of star stood out. … The post Alexandra Jardine: what, like it’s hard?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPushup
JUNE 19, 2025
Cookieless advertising is the new future. Post depreciation, it’s all about privacy-first advertising or ethical advertising. Although Google has yet again faltered on its plans to go cookieless, publishers shouldn’t take it as a pass. In 2025, hitting breaks on cookieless data strategies is akin to moving years back in advertising. Privacy-first advertising, or as [.
Adweek
JUNE 19, 2025
This post was created in partnership with Cirque du Soleil Cirque du Soleil’s breathtaking performances transcend language, culture, and borders.
Exchange Wire
JUNE 19, 2025
impact.com, the world’s leading commerce partnership management platform, announced its strong performance during the first quarter of 2025, driven by growing recognition across the advertising industry that partner-led marketing is an essential part of a holistic marketing strategy for brands [.] The post impact.com Announces Continued Growth in Q1 2025 appeared first on ExchangeWire.com.
Marketing Tech News
JUNE 19, 2025
Companies placing any form of content online have little choice but to allow AI scraping robots access to their media – text, images, video. That seems to be the accepted norm in 2025, and it’s a situation that the vast majority of digital marketers have accepted. Answers to questions like, “Who’s offering the best price. Read more » The post Will you snog, marry, or avoid AI?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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