Does your organization need a call analytics platform?
Martech
FEBRUARY 19, 2022
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. These tools offer a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comp
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